新媒体环境下移动电子商务课程教学设计研究  

Research on the Teaching Design of the Mobile E-commerce Course in the New Media Environment

作　　者：张琰[1] 郑桂玲[1] 孙亮[1] ZHANG Yan;ZHENG Guiling;SUN Liang(不详)

机构地区：[1]东南大学成贤学院,江苏南京210087

出　　处：《科教文汇》2021年第4期129-130,共2页Journal of Science and Education

基　　金：“2019年教育部高等教育司第二批产学合作协同育人项目”(项目编号:201902176004)的研究成果。

摘　　要：该文在分析了新媒体环境下移动电子商务人才需求的基础上,找出该课程教学存在的问题,结合东南大学成贤学院定位及生源素质,进行新媒体环境下移动电子商务课程教学设计,从课程教学定位与目标、教材选取、课时设计、理论与实践教学内容、教学方式手段与课程考核几个方面展开讨论。Based on the analysis of the demand for mobile e-commerce talents in the new media environment,this paper finds out the problems in the teaching of this course,and combining the orientation of Chengxian College of Southeast University and the quality of the students,conducts the teaching design of the mobile e-commerce course in the new media environment.The orientation and objectives of course teaching,selection of teaching materials,class hour design,theoretical and practical teaching content,teaching methods and course assessment are discussed.

关 键 词：新媒体 移动电子商务 教学设计 

分 类 号：G642.1[文化科学—高等教育学]