绿色创业导向能提高农业新创企业绩效吗?  

Does green entrepreneurial orientation improve the performance of agricultural new ventures?

作　　者：张秀娥[1] 李清[1] ZHANG Xiu-e;LI Qing(Business School of Jilin University,Changchun 130012,China)

机构地区：[1]吉林大学商学院,吉林长春130012

出　　处：《科学学研究》2021年第1期93-102,共10页Studies in Science of Science

基　　金：吉林大学基本科研业务费(2020SZQH06)。

摘　　要：基于自然资源基础观和战略匹配理论,以"绿色创业导向—创业机会识别—企业绩效"为研究逻辑,构建绿色创业导向、创业机会识别、环境不确定性与农业新创企业绩效之间关系的理论模型,通过对301份有效样本进行实证分析,研究表明:绿色创业导向对农业新创企业财务绩效和环境绩效均有正向影响,创业机会识别在绿色创业导向与农业新创企业财务绩效和环境绩效的关系中起部分中介作用,环境不确定性负向调节创业机会识别与农业新创企业环境绩效之间的关系,并调节创业机会识别在绿色创业导向与农业新创企业环境绩效之间的中介作用。According to the natural-resource-based view and strategic fit theory, this study taking the logical relationship of "green entrepreneurship orientation-organizational capability-firm performance", constructing the relationship between green entrepreneurship orientation, entrepreneurship opportunity recognition, environmental uncertainty and performance of agricultural new ventures as the theoretical model. Through empirical analysis of 301 valid samples, we find that: green entrepreneurial orientation can improve the environmental and financial performance of agricultural new ventures;entrepreneurial opportunity recognition plays a partly mediator role on relationship between green entrepreneurial orientation and agricultural new ventures’ performance;the environmental uncertainty negatively influences the relationship between entrepreneurial opportunity recognition and environmental performance, and moderator the intermediary effect of entrepreneurial opportunity recognition between green entrepreneurship orientation and environmental performance of agricultural new ventures.

关 键 词：绿色创业导向 创业机会识别 环境不确定性 农业新创企业绩效 

分 类 号：F270.3[经济管理—企业管理]