线上热销款实木餐椅的产品特征  

Product Characteristics of Online Hot Selling Solid Wood Dining Chairs

作　　者：杨娥 陈于书 YANG E;CHEN Yushu(College of Furnishings and Industrial Design,Nanjing Forestry1 University,Nanjing 210037,China)

机构地区：[1]南京林业大学家居与工业设计学院,南京210037

出　　处：《家具》2021年第1期29-32,43,共5页Furniture

基　　金：教育部2019年产学合作协同育人项目(201901286001)。

摘　　要：随着互联网的快速发展,电子商务已经渗透到家具行业,且餐椅在线上家居品类销售中占有非常大的份额。了解线上销售餐椅的产品设计现状和产品特征,不仅可以帮助企业把握市场定位,同时也能增加家具设计环节的价值创造。通过以"实木餐椅"作为搜索关键词,按照销量排名选取淘宝上畅销的前100款实木餐椅,以结构、材料、颜色、价格、风格5个方面作为研究内容,借助图表统计,探究线上实木餐椅的特点及其在销量区间内的分布规律,归纳出影响销量变化的产品特征因素,以期为当前线上餐椅设计提供有效的参考意见。With the rapid development of the Internet,e?commerce has penetrated into the furniture in?dustry,and dining chair online home category sales occupy a very large share. Understanding the product design status and product characteristics of online dining chair can not only help enterprises grasp the market positioning,but also increase the value creation of furniture design. This paper takes"solid wood dining chair"as the search keyword,selects the top 100 best?selling solid wood dining chairs on Taobao according to the sales ranking,and takes the structure,material,color,price and style as the research con?tent. With the help of chart statistics,this paper explores the characteristics of the structure,material,col?or,price and style of the online solid wood dining chair and the distribution law in the sales volume range,and sums up the product characteristic factors that affect the sales volume,so as to provide effective refer?ence for the current online dining chair design.

关 键 词：线上销售 实木餐椅 产品特征 

分 类 号：TS664[轻工技术与工程]