内在性、外显性与隐蔽象征:传统文化的视觉表达--以纪录片《如果国宝会说话》为例  

Internality,Externality and Covert Symbolism:an Analysis of the Visual Expression of Traditional Culture--Taking CCTV Documentary"If the National Treasure Speaks"as An Example

作　　者：张卓[1,2] 张斌 Zhang Zhuo;Zhang Bin(Wuhan University;Jingchu University of Technology)

机构地区：[1]武汉大学新闻与传播学院,湖北武汉430072 [2]武汉大学视听传播研究中心 [3]荆楚理工学院文学与传媒学院,湖北荆门448000

出　　处：《新闻与传播评论》2021年第2期17-25,共9页Journalism & Communication Review

基　　金：国家重点研发计划项目(2017YFB1400400)。

摘　　要：国宝依凭内在的文化意蕴和外显的美学型格,从驳杂丰富的视觉资源中脱颖而出,成为现代视听媒介垂青与征用的对象。从《国宝档案》到《国家宝藏》再到《如果国宝会说话》,国宝的频繁亮相揭橥了传统文化正借由现代视觉手段进行全新表达的媒介现实。纪录片的视觉手段化约了国宝的历史繁冗感、意义复杂性和文化严肃性,将其转化为可跟公众对话的亲近文本。文章以《如果国宝会说话》为例,在深入发掘国宝的内在文化属性和外在视觉特性基础上,具体阐发纪录片在传统文化视觉转化中的中介作用。基于视觉赋予国宝的外显性特质,还充分探查视觉背后的潜藏话语,即以民族和国家为内核的隐蔽象征主义。The national treasure stands out from the rich visual resources on the basis of its inherent cultural connotation and explicit aesthetic appearance,and becomes the object of the modern audio-visual media's preference and requisition.From"National Treasure Archives"to"National Treasure"to"If the National Treasure Speaks",the frequent appearances of the National Treasure reveal the media reality that the traditional culture is being completely displayed by modern visual means.The visual means of documentary simplify the historical redundancy,meaning complexity and cultural seriousness of the national treasure,and transform them into a close dialogue text that can communicate with the public text.This paper takes"If the National Treasure Speaks"as an example to explore the intrinsic and cultural attributes and externalities of the National Treasure in depth.On the basis of visual characteristics,the paper expounds the intermediary role of documentary in the visual transformation of traditional culture.Based on the externality of the national treasure endowed by vision,the article also fully explores the hidden"discourse"behind the vision,that is,the covert symbolism with the nation and country as the core.

关 键 词：视觉 隐蔽象征 传统文化 《如果国宝会说话》 

分 类 号：G206[文化科学—传播学]