贡献度视角下的生鲜农产品共同配送成本协调策略  

Cost Coordination Strategy for Joint Distribution of Fresh Agricultural Products from Contribution Degree Perspective

作　　者：杨洁[1] 周赟俊 YANG Jie;ZHOU Yun-jun(School of Economics and Management,Fujian Agriculture and Forestry University,Fuzhou 350002,China)

机构地区：[1]福建农林大学经济管理学院,福建福州350002

出　　处：《农林经济管理学报》2021年第1期51-58,共8页Journal of Agro-Forestry Economics and Management

基　　金：教育部人文社会科学青年项目(19YJC630201);福建省自然科学基金项目(2020J01589)。

摘　　要：共同配送合作成员对联盟的贡献程度直接影响成员的获利能力。生鲜农产品共同配送作为共同配送的重要方面,基于生鲜农产品的特殊性,从共同配送中的联盟成员个体资源贡献、联盟地位差异贡献以及承担运送风险贡献三方面探讨生鲜农产品共同配送成本分摊的协调策略。其中,个体资源差异性通过Banzhaf权力指数体现,联盟地位探讨了具有交流结构和优先联盟两种情形,都刻画了联盟中的“话语权”。由此可知,保障联盟的稳定发展可从联盟合作文化、监督制度建设和风险控制方面综合决策考虑。此研究可在一定程度解释当前农产品共同配送剩余成本分享中的差距悬殊现象,也从贡献与收益关系视角提出维持联盟稳定的综合政策建议。The contribution of cooperative members to the alliance directly affects its profitability,and joint alliance is no exception.The joint distribution of fresh agricultural products is an important field of joint distribution.Based on the particularity of fresh agricultural products,the paper discussed the coordination strategy for the cost of joint distribution by the views of the individual resource contributions,alliance status contributions and the risk-taking contributions in fresh-keeping.The individual differences were described by Banzhaf power index,and the alliance differences were discussed from communication structure and priority alliance.This study explained the phenomenon that there exists an obvious gap of profit distribution in joint distribution of agricultural products nowadays,and put forward comprehensive policy recommendations to maintain the stability of the alliance from the aspect of contribution and income.

关 键 词：生鲜农产品 共同配送 合作博弈 联盟结构 话语权 

分 类 号：F272.3[经济管理—企业管理]