新冠肺炎疫情下的餐饮业:冲击与分化  

Catering Industry During the COVID-19 Pandemic: Impact and Differentiation

作　　者：杨波[1] 夏筱君 陈媛媛 Yang Bo(School of Business,Nanjing University,Nanjing 210023,China)

机构地区：[1]南京大学商学院,江苏南京210093

出　　处：《河海大学学报（哲学社会科学版）》2021年第1期31-40,106,共11页Journal of Hohai University：Philosophy and Social Sciences

基　　金：江苏省社会科学基金项目(18EYB017)。

摘　　要：新冠肺炎疫情对我国消费行业造成极大冲击,但也为消费行业线上业务的发展创造了新机遇。以餐饮业为研究对象,采用菜么么SaaS云餐饮管理系统16508家餐饮门店2019年12月8日至2020年7月31日的数据,使用描述性统计分阶段刻画新冠疫情对餐饮业的影响,并运用向量自回归方法实证检验新冠肺炎疫情对餐饮业的冲击及疫情期间外卖业务与餐饮整体间的相互影响关系。研究发现,此次疫情对餐饮业的影响具有阶段性和异质性特征,生存时间长的餐饮主体抗风险能力更强;疫情期间,以外卖业务为代表的线上餐饮服务对餐饮业起到了有力补充,并在后疫情时期仍表现强劲。为此,餐饮业应拓展外卖市场,餐饮企业应有效提升自身抗风险能力并实现应急管理常态化。The COVID-19 pandemic has caused great impact on China’s consumer industry,but it has also accelerated the process of digital transformation.Taking the catering industry as an example,based on the data of 16508 catering stores in Caimomo SaaS cloud catering management system from December 8,2019 to July 31,2020,this paper analyzes the epidemic’s impact on the catering industry in stages with the descriptive statistical methods.Meanwhile,VAR(Vector Autoregression)method was used to empirically test the impact of epidemic on catering industry and the interaction between takeout business and catering industry during the epidemic period.The results show that the impact of the epidemic on the catering industry is phased and heterogeneous,and the catering individuals with longer operation time have stronger anti-risk ability.During the COVID-19 pandemic,the online catering service represented by takeout business played a powerful supplement to the catering industry,and it still performed strongly in the post epidemic period.The catering industry should seize the opportunity of the epidemic situation to expand the takeout market.The catering individuals should enhance the anti-risk ability and prepare well for the sudden risk.

关 键 词：餐饮业 新冠肺炎疫情 冲击 分化 

分 类 号：F719.3[经济管理—产业经济]