信息生态链视角下食用菌产品营销策略  

Research on Marketing Strategy of Edible Fungi Products from the Perspective of Information Ecological Chain

作　　者：王涛 WANG Tao(Zhengzhou University of Industry Technology,Zhengzhou 451150,China)

机构地区：[1]郑州工业应用技术学院,河南郑州451150

出　　处：《中国食用菌》2020年第12期181-184,共4页Edible Fungi of China

基　　金：2017年河南科技发展计划软科学项目(1724004104090)。

摘　　要：建立服务于食用菌产品营销策略的信息生态链,是食用菌企业的重要选择。只有完善食用菌产品营销策略的信息生态链,将基于食用菌生产者的4P营销策略与基于食用菌消费者的4C营销策略进行有效互动组合,实现食用菌供求双方的双向信息流互动,才能提升食用菌产业的结构性转型升级,不断满足食用菌消费者的需求。食用菌各利益相关者通过信息生态链结构优化与协调,建设食用菌信息共享平台等方式,共建良好的食用菌市场互动环境,能够促进食用菌产业健康发展。With the development of Internet technology,the establishment of information ecological chain to serve the marketing strategy of edible fungi products has become an important choice for edible fungi enterprises.Only improve the edible fungi product marketing strategy information ecosystem,will be based on 4P marketing strategy of producers of edible fungi and based on 4C marketing strategy for effective interaction of consumers of edible fungi combination,realize the two-way flow of information interaction of supply and demand both sides of edible fungi,in order to promote the structural transformation and upgrading of edible fungi industry,continuously meet the needs of edible fungi consumers.All stakeholders of edible fungi can jointly build a good interactive environment for the edible fungi market by optimizing and coordinating the information ecological chain structure and building an edible fungus information sharing platform,which can promote the healthy development of the edible fungus industry.

关 键 词：信息生态链 信息整合 食用菌产品 网上营销 

分 类 号：S646.9[农业科学—蔬菜学]