基于订单生产的供应链价格与承诺交货时间决策和协调  

Decision-making and Coordination of Pricing and Committed Delivery Time of Make-to-order Supply Chain

作　　者：谢祥添 XIE Xiangtian(Science&Technology Finance Key Laboratory,Guangdong University of Finance,Guangzhou 510521,China)

机构地区：[1]广东金融学院科技金融重点实验室,广东广州510521

出　　处：《物流技术》2021年第2期117-123,共7页Logistics Technology

基　　金：国家自然科学基金项目(71271060,70971026);广东省科技金融与大数据分析重点实验室(2017B030301010);广州市哲学社会科学“十三五”规划2018年度课题(2018GZYB91);广东省科技厅项目(2015B080807015,2014B030303005,2014B080807035)。

摘　　要：针对订单生产需求受价格和承诺交货时间影响以及延期现象,建立由生产商和销售商组成的供应链价格与承诺交货时间决策模型。研究表明:最优承诺交货时间绑定在服务水平上,提高服务水平可以降低双重边际化效应;相对于集中决策,分散决策采用较高的价格和较短的承诺交货时间,其最优利润和最优需求较少;此外,采用收益分享方式构建了供应链协调模型,得出销售商收益分享比例处于某一范围内才能实现供应链的协调。In light of the impact of price and committed delivery time on the demand of make-to-order production,as well as the delays arising therefrom,this paper established a pricing and committed delivery time decision model for a supply chain composing of a manufacturer and a seller.The result shows that the optimal committed delivery time is bound to service level,and improving the service level can reduce the double marginalization effect;and compared to centralized decision-making,decentralized decision-making is more fitting for higher prices and shorter committed delivery time,leading to fewer optimal revenue and optimal demand.In addition,we built a supply chain coordination model based on revenue sharing,and concluded that only when the seller's revenue sharing ratio is within a certain range,can the supply chain be coordinated.

关 键 词：供应链 订单生产 价格 承诺交货时间 STACKELBERG博弈 

分 类 号：F274[经济管理—企业管理]