国内市场上不同风格家具接受度分析  

Analysis of Acceptability of Furniture of Different Styles in Domestic Market

作　　者：李嘉琦 陈睿 张瑜玲 束未 刘新有 LI Jia-qi;CHEN Rui;ZHANG Yu-ling;SHU Wei;LIU Xin-you(College of Furniture and Industrial Design,Nanjing Forestry University,Nanjing Jiangsu 210037,China)

机构地区：[1]南京林业大学家具与工业设计学院,江苏南京210037

出　　处：《林业机械与木工设备》2021年第2期53-57,共5页Forestry Machinery & Woodworking Equipment

基　　金：南京林业大学2020年大学生创新训练计划项目(2020NFUSPITP0591)。

摘　　要：随着社会经济的高速发展,单纯功能性的家具已经满足不了人们的精神需要,人们在购买家具时非常重视家具风格的选择。社会化、国际化程度不断加强使得家具风格不再是某一地区某一时期的专属,人们可以尽情地选择自己喜爱的家具风格。介绍了我国市场上常见的家具风格,并以问卷的形式就对不同人群对常见家具风格接受度进行调研。结果显示40岁以下的消费者大多喜欢现代简约风格的家具,40岁以上的消费者喜欢新中式风格家具较多。研究结果为消费者在选择家具时提供了良好的产品定位;为设计师们提供了更好的前端信息,寻求最受大众喜欢的家具设计;为销售端提供了潜在客户群,发现适应市场情况的家具产品。With the rapid development of social economy,simple functional furniture has not been able to meet people's spiritual needs,people pay great attention to the choice of furniture styles when buying furniture.The degree of social internationalization is constantly strengthened to make the furniture style no longer exclusive to a certain area in a certain period and people can enjoy choosing their favorite furniture styles.This paper introduces the common furniture styles in the Chinese market and investigates the acceptability of common furniture styles among different groups of people in the form of questionnaires.The result shows consumers under 40 like the furniture of contemporary contracted style mostly,consumers over 40 like furniture of new Chinese style more.The research result can provide good product positioning for consumers when they choose furniture,better front-end information for designers who seek the most popular furniture design,and potential customer groups for the sales end so that they can find the furniture products suitable for the market situation.

关 键 词：家具风格 家具市场 接受度 

分 类 号：TS664[轻工技术与工程]