精益创业对创业拼凑的影响研究  

The influence of lean startup on entrepreneurial bricolage

作　　者：朱秀梅[1] 董钊 ZHU Xiu-mei;DONG Zhao(School of Management,Jilin University,Changchun 130000,China)

机构地区：[1]吉林大学管理学院,吉林长春130000

出　　处：《科学学研究》2021年第2期295-302,共8页Studies in Science of Science

基　　金：国家自然科学基金面上项目(71972086);吉林大学研究生创新基金资助项目(101832020CX054)。

摘　　要：精益创业能够帮助新企业实现快速成长,是兼具理论前沿性和实践价值的新兴话题,目前学界对于"新企业如何实现精益创业"和"精益创业如何指导新企业摆脱资源约束"仍知之甚少。本文基于效果推理理论和个体动机理论,构建了精益创业、创业者反馈寻求、创业拼凑和创业激情之间的关系模型,并以新企业创业者为调查对象,通过问卷调查得到204份有效问卷进行实证分析。研究结果表明:精益创业对创业拼凑具有正向影响,创业者反馈寻求在精益创业与创业拼凑的关系中起中介作用,创业激情正向调节精益创业与创业者反馈寻求之间的关系。Lean startup is an important route to facilitate rapid growth of new ventures,and it is a new topic with great value for both theory and practice.However,how new ventures implement lean startup,and how lean startup guides new ventures to get rid of resource constraints remain unexplored in extant researches.According to effectuation theory and individual motivation theory,we construct a model of lean startup,entrepreneurial bricolage,entrepreneur feedback seeking and entrepreneurial passion.Through an empirical study of 204 entrepreneurs,this paper arrives at the main findings as follows:firstly,lean startup has a significant positive impact on entrepreneurial bricolage;secondly,entrepreneur feedback seeking has a mediating role in the relationship between lean startup and entrepreneurial bricolage;thirdly,entrepreneurial passion positively moderates the relationship between lean startup and entrepreneur feedback seeking.

关 键 词：精益创业 创业拼凑 创业者反馈寻求 创业激情 

分 类 号：F270[经济管理—企业管理]