从媒体理论到文化技术研究--20世纪80年代以来德国理论的一种发展  

From the Research of Media Theory to Cultural Technology:A Trend of German Theory since 1980s

作　　者：胡新宇[1] Hu Xinyu

机构地区：[1]南京大学文学院

出　　处：《上海文化》2021年第2期30-38,共9页Shanghai Culture

摘　　要：继麦克卢汉等人引发"媒介觉醒"之后,以弗里德里希·基特勒、西比尔·克雷默、伯恩哈德·西格特、沃尔夫冈·恩斯特等为代表的理论家打破战后德国理论界阐释学一统天下的局面,对媒介的技术层面和媒介与文化、历史的关系展开探讨,提出一种对立于法兰克福学派媒介研究的崭新的媒体理论。更重要的是,这一理论在新媒体语境下对法国后结构主义思想作出新的阐释,用媒介分析替代了话语分析。在其后续发展中,新德国媒体理论又衍生出包括传统媒体研究在内的文化技术研究,并与当前在英美学界展开的后人类主义思潮形成了对话。After the"media awakening"initiated by McLuhan and others,theorists like Friedrich Kittler,Sybille Kr?mer,Bernhard Siegert and Wolfgang Ernst change the situation that hermeneutics dominates the post-war German theoretical circle by exploring the technical dimension of media and the relationship between media,culture and history,putting forward a new media theory opposite to the Frankfurt School of media research.More importantly,this theory,replacing discourse analysis with media analysis in the context of new media,makes a new interpretation of French post structuralism from which cultural technology research evolves covering traditional media research,and forms a dialogue with the current post-humanism thoughts in British and American academic circles.

关 键 词：话语网络 媒介分析 文化技术 后人类主义 媒体考古学 

分 类 号：G206[文化科学—传播学]