我国潜在顾客对城市美食的偏好与影响因素研究--基于网络关注度视角  

Study on the Preference and Influencing Factors of Potential Customers for City Food in China--Based on the Perspective of Network Attentions

作　　者：马丽君[1] 刘聪[1] MA Li-jun;LIU Cong(Business School of Xiangtan University,Xiangtan 411105,China)

机构地区：[1]湘潭大学商学院,湖南湘潭411105

出　　处：《资源开发与市场》2021年第3期365-371,共7页Resource Development & Market

基　　金：国家自然科学基金项目资助(编号:41871123)。

摘　　要：通过收集网络关注度等数据,利用赫芬达尔—赫希曼指数、皮尔逊相关系数、多元回归分析等方法分析了我国31个省份潜在顾客对10个典型城市美食的偏好与影响因素。结果发现:①同一性别、年龄和地区的潜在顾客对不同城市美食偏好程度均不同,男性潜在顾客对美食的偏好程度略高于女性潜在顾客,美食的潜在顾客以中青年为主。②不同性别、年龄和地区的潜在顾客对同一城市美食的偏好也存在明显差异。③人们对美食的偏好程度与可支配收入之间存在正相关关系,与空间距离之间存在负相关关系。④地域文化、宗教信仰、气候等因素也会对潜在顾客的美食偏好产生影响。Collected the network attention and other dates,using the Hefendal-Herchman index,pearson correlation coefficient,multiple linear regression and other methods,this paper analyzed the degree of food preference and influence factors in the tourists′behavior of the prov inces and regions.The results showed that:①The preferences of potential customers of the same genders,ages and regions for different city cui sine were different,male potential customers had a slightly higher preference for food than female counterparts,and the potential customers of city cuisine were mainly young and middle-aged.②The preferences of potential customers of different genders,ages and regions for the same city cuisine were obviously different.③There was a positive correlation between people′s city cuisine preference and disposable income,and a negative correlation between food preference and spatial distance.④Regional culture,religious beliefs,climate and other factors would also af fect the food preference of potential customers.

关 键 词：饮食文化 美食旅游 网络关注度 饮食偏好 

分 类 号：F590.8[经济管理—旅游管理]