“市场营销学”课程线上教学创新实践  

Innovative Practice of Online Teaching of“Marketing”Course

作　　者：欧阳慕岚[1] 李宇鑫 OUYANG Mulan;LI Yuxin(Shenyang Institute of Technology,Shenfu Demonstration Area 113122,China)

机构地区：[1]沈阳工学院,辽宁沈抚示范区113122

出　　处：《现代信息科技》2020年第22期185-188,共4页Modern Information Technology

基　　金：沈阳工学院第一批线上一流课程建设项目(XSJK004)。

摘　　要：受新冠肺炎疫情的影响,根据教育部“停课不停学”的要求,各高校积极开展线上教学,以确保疫情期间教学进度和教学质量不受影响。文章基于“钉钉”线上直播+MOOC平台,以“市场营销学”课程为例,通过对教学方案设计和教学实施情况等方面进行反馈分析,创新线上教学方法与教学模式的应用实践,为更好地开展线上教学提供借鉴和参考。Under the influence of COVID-19,according to the requirements of“classes suspended but learning continues”by the Ministry of Education,colleges and universities actively carry out online teaching to ensure that the teaching progress and teaching quality during the epidemic period are not affected.Based on the platform of“DingTalk”online live broadcast+MOOC,taking“Marketing”course as an example,through the feedback analysis of teaching scheme design and teaching implementation,innovates the application practice of online teaching methods and teaching mode,and provides reference and guidance for better online teaching.

关 键 词：线上教学 市场营销学 应用实践 

分 类 号：G434[文化科学—教育学]