浅析超平面风格设计在高校形象建设中的运用――以景德镇陶瓷大学建筑立面设计为例  

ANALYSIS OF THE APPLICATION OF SUPER-PLANAR STYLE DESIGN IN THE IMAGE CONSTRUCTION OF COLLEGES AND UNIVERSITIES—TAKING THE ARCHITECTURAL FACADE DESIGN OF JINGDEZHEN CERAMIC UNIVERSITY AS AN EXAMPLE

作　　者：郭玉川 丁雪 Guo Yuchuan;Ding Xue

机构地区：[1]景德镇陶瓷大学

出　　处：《工业设计》2021年第2期93-94,共2页Industrial Design

摘　　要：近年来,高校的品牌意识逐渐增强,对于高校的形象系统建设也越来越受到人们的重视。超平面风格设计是平面设计的跨界,是二维平面到建筑立面的延伸,研究其在高校形象系统中的运用,不仅扩大了平面设计的延展空间,也对高校形象建设的发展起到极大的推动作用。文章通过分析景德镇陶瓷大学的三个建筑立面设计,发现超平面风格设计在高校形象建设中的可实施性和表现性均较强,研究其在高校形象建设中的运用,对于高校形象建设的发展具有一定的理论价值与实践意义。In recent years,the brand awareness of colleges and universities has gradually increased,and more and more attention has been paid to the construction of the image system of colleges and universities.Super-planar style design is a cross-over of graphic design.It is an extension of two-dimensional planes to building facades.The study of its application in the image system of colleges and universities not only expands the extension space of graphic design,but also contributes to the development of the image construction of colleges and universities.To a great boost.The article analyzes the three building facade designs of Jingdezhen Ceramic University,and finds that the super-planar style design is both feasible and expressive in the image construction of colleges and universities.The study of its application in the image construction of colleges and universities is important for the image construction of colleges and universities.Development has certain theoretical value and practical significance.

关 键 词：超平面风格设计 高校 形象建设 应用 

分 类 号：TU244[建筑科学—建筑设计及理论]