全媒体“拟态环境”下高校网络舆情特征及其引导机制研究  

Research on the Characteristics of University Public Opinion and Its Guiding Mechanism in the All-media "Mimetic Environment"

作　　者：李伟[1] LI Wei(Suzhou Industrial Park Institute of Services Outsourcing,Suzhou Jiangsu 215123,China)

机构地区：[1]苏州工业园区服务外包职业学院,江苏苏州215123

出　　处：《江南社会学院学报》2020年第4期20-23,共4页Journal of Jiangnan Social University

基　　金：江苏高校哲学社会科学研究基金项目“大数据视阈下高校网络舆情治理路径研究”(项目编号:2017SJB1952)的阶段性成果。

摘　　要：全媒体时代,广泛的媒介融合催生了大学生媒介化生存方式,多元开放的媒介平台导致了高校网络舆情的活跃,然而,全媒体构建的并不是现实环境的原貌,而是由媒介所提供的加工、重构之后的“拟态环境”,高校网络舆情的特征与走向往往与“拟态环境”息息相关,这对于高校网络舆情引导工作提出了全新课题。对此,建立健全高校网络舆情监测与引导机制,加强网络议程设置和大学生“意见领袖”培养,全方位提升大学生媒介素养是全媒体“拟态环境”下高校网络舆情引导的对策。In the era of all-media, extensive media integration has spawned college students’ media-based survival methods. Multiple and open media platforms have led to the activation of online public opinion in colleges and universities. However, the construction of all-media is not the original appearance of the real environment, but the processed and reconstructed "mimetic environment"provided the media. The characteristics and trends of the network public opinion of colleges and universities are often closely related to the "mimetic environment", which brings forward a brand-new topic for the guidance work of university network public opinion. In this regard, the countermeasures to address college students’ public opinion guidance in the all-media "mimetic environment"lie in establishing and improving the network public opinion monitoring and guidance mechanism in colleges and universities, strengthening the network agenda setting and the cultivation of college students’ "opinion leaders", and improving the media literacy of college students in all directions.

关 键 词：全媒体 拟态环境 高校网络舆情 引导机制 

分 类 号：G219.2[文化科学—新闻学]