企业家社会网络、战略认知图式和决策质量:认知需要的调节作用  

Effect of social networks on strategic decision-making quality:A mediated moderation model

作　　者：汪国银 陈传明[3] WANG Guoyin;CHEN Chuanming(School of Business,Anhui University of Technology,Ma’anshan 243002,P.R.China;Anhui Institute of Innovation-driven Development,Anhui University of Technology,Ma’anshan 243002,P.R.China;School of Management,Nanjing University,Nanjing 210093,P.R.China)

机构地区：[1]安徽工业大学商学院,安徽马鞍山243002 [2]安徽工业大学安徽创新驱动发展研究院,安徽马鞍山243002 [3]南京大学管理学院,江苏南京210093

出　　处：《重庆大学学报（社会科学版）》2021年第2期82-93,共12页Journal of Chongqing University(Social Science Edition)

基　　金：国家自然科学基金项目“企业家社会资本、战略过程与企业绩效”(项目号71172058);安徽省高等学校人文社会科学重点研究基地项目“企业家社会网络对战略决策质量的影响:基于认知视角的研究”(项目号SK2014A032)。

摘　　要：经过多年发展,经济体系中套利空间越来越小,企业家过去运用社会网络获取信息和关键资源的策略难以为继,需要寻找发挥社会网络作用的新途径。文章基于战略认知视角,综合运用社会信息加工理论和高阶理论构建了被调节的中介作用模型,通过对7省1市的220个企业的问卷调查,采用层级回归就企业家社会网络对战略决策质量的影响机理进行了研究。Bootstrap检验显示,社会网络有助于改善企业家的战略认知图式,进而提升战略决策质量。网络规模和强度对战略认知图式的直接效应,以及通过战略认知图式作用于战略决策质量的间接效应,均受到企业家认知需要的增强型调节。本研究为企业家使用社会网络的新途径提供了理论依据。研究结论提醒企业家重视并利用社会网络改善自身的战略认知,提高自身认知需要水平,更充分地发挥社会网络的作用,提升战略决策质量。After many years of development,the arbitrage space in the economic system is becoming smaller and smaller.The strategy of using social network to obtain information and key resources in the past is unsustainable,and it is necessary to find new ways.In the perspective of strategic cognition,this paper constructs a mediated moderation model based on social information processing theory and Upper Echelons Theory.By questionnaire investigation,220 samples of company from 7 provinces and 1 municipality were surveyed.Hierarchical linear regression analysis based on the Bootstrapping of SPSS shows that strategic schema mediates the relationship between the indexes of social networks and strategic decision quality(SDQ).Both direct effects of social networks on strategic schema and indirect effects on SDQ via strategic schema are moderated by need for cognitive,such that higher levels of need for cognition enhance the positive effect.This research provides a theoretical basis for the new way of entrepreneurs to use social networks.The conclusions remind entrepreneurs to enhance the level of need for cognition,make full use of social networks,so as to improve their strategic cognition and quality of decision-making.

关 键 词：社会网络 战略决策质量 战略认知图式 认知需要 高阶理论 

分 类 号：F272.91[经济管理—企业管理] F272[经济管理—国民经济]