商贸人才“1+X产证教融通”协同培养的实践创新——以网店运营推广1+X证书试点为例  

Practice and Innovation of "1 + X Industry-Certifi cate-Education Integration" Collaborative Training of BusinessTalents

作　　者：应森林[1] 武昊 应卓越 YING Senlin;WU Hao;YING Zhuoyue(Jinhua Radio and Television University;Hangzhou Commerce&Tourism Group Co.,Ltd.)

机构地区：[1]金华广播电视大学 [2]杭州商贸旅游集团有限公司

出　　处：《中国商论》2021年第6期188-192,共5页China Journal of Commerce

基　　金：浙江省三名工程项目,浙江教育质量提升行动计划,浙教职成〔2017〕17号。

摘　　要：本文结合职业教育商贸人才培养工作实践,在"1+X"证书制度下,以网店运营推广1+X证书试点为突破口,对商贸人才"产证教融通"进行了实践性的探索,产业与证对接、以证促教,通过对接"1+X"证书制度试点和行动导向的模块化教学实践,架构了基于"1+X产证教融通"教学体系,探索了基于"1+X产证教融通"的教学实训路子,创新了基于"1+X产证教融通"的教学实训方法。基于"1+X"证书初、中、高贯通平台,以工作领域为背景的"典型工作任务"的教学实训;基于商贸在线课堂、在线商贸一条街平台,以营销活动项目为背景的"产教融通"式的教学与实战,用"1+X"模块化技术解决企业实际问题,用产教融合的方式,传承当地商业文化,"产证教融通"体验式培养商贸人才。In this paper,combined with the practice of business talents training in vocational education,under the"1+X"certifi cate system,the"integration of production,certifi cate and education"of business talents are explored.Industry is connected with certifi cates,and education is promoted by certifi cates.Through the docking of the"1+X"certifi cate system pilot and the actionoriented modular teaching practice,this paper constructs a teaching system and explores a teaching practice based on the"1+X industry certifi cation education integration".This article proposes teaching and training based on the"1+X"certifi cate for elementary,middle and high-level platforms,with the background of the work fi eld.In addition,this article also proposes"industry-education integration"teaching and actual combat based on online commerce classrooms and online commerce platform,with marketing activities as the background,and uses the"1+X"modular technology to solve the actual problems of enterprises,aiming at Inherit the local business culture through the integration of production and education,and use the model of"integration of industry,certifi cation and education"to cultivate business talents.

关 键 词：商贸人才 1+X证书 产教融通 实践创新 策略 

分 类 号：F272.92[经济管理—企业管理]