基于MNL离散选择模型的社区居民对湿地保护的贡献意愿——以大庆湿地为例  

The contribution willingness of community residents’ protection of wetlands based on MNL Discrete Selection Model:A case study of Daqing wetland

作　　者：卢明强 陈丽军 LU Ming-qiang;CHEN Li-jun(School of Economics and Management,Northeast Petroleum University,Daqing 163318,Heilongjiang,China;Geographical and Tourism College,Huanggang Normal University,Huanggang 438000,Hubei,China;College of Economics and Management,Northeast Forestry University,Harbin 150040,China)

机构地区：[1]东北石油大学经济管理学院,大庆163318 [2]黄冈师范学院地理与旅游学院,黄冈438000 [3]东北林业大学经济管理学院,哈尔滨150040

出　　处：《自然资源学报》2021年第2期449-458,共10页Journal of Natural Resources

基　　金：大庆市哲学社会科学规划研究项目(DSGB2018082);东北石油大学引导性创新基金项目(2018YDQ-11)。

摘　　要：社区居民的贡献意愿研究是进行湿地保护的重要切入点。以大庆湿地社区为案例地,设计了"仅金钱""仅劳动""两者皆愿意""两者皆不愿"4个贡献意愿类型,通过问卷调查统计社区居民的贡献意愿现状,并运用MNL模型分析社区居民个人特征对贡献意愿选择偏好的倾向性影响及边际影响。研究结论如下:第一,79.8%的社区居民对湿地保护具有贡献意愿,劳动贡献意愿高于金钱贡献意愿;第二,性别、年龄、月收入、受教育程度、加入环保组织、接受过环保教育为社区居民贡献意愿选择偏好的关键影响因素;第三,提高社区居民的受教育程度和月收入、让社区居民加入环保组织和进行环保宣传可以显著提升社区居民的贡献意愿水平。研究将劳动作为一种直观的贡献价值进行体现,使对贡献意愿的研究不再仅仅局限于货币形式。建议湿地管理者应重视针对湿地社区的环保宣传与环保组织运作,重视劳动形式在环保贡献中的重要作用。The study of community residents’ contribution willingness is an important starting point for wetland conservation. Taking Daqing wetland community as an example, firstly, we design four types of contribution willingness: money-only, labor-only, both-money-and-labor,and neither-money-nor-labor. Then, we investigate and analyze the residents’ present contribution willingness in the community by questionnaire. Finally, by using MNL model, we examine the tendential and marginal influences of the willingness types chosen according to the residents’ characteristics. The results show that: firstly, 79.8% of the community residents have the contribution willingness, and the willingness of labor contribution is higher than that of money contribution. Secondly, the key factors affecting community residents’ preference to contribution willingness are age, monthly income, education level, joining environmental protection organizations and receiving environmental education. Thirdly, the contribution willingness can be significantly enhanced by improving education level and monthly income of the community residents, allowing them to join the relevant organizations as well as disseminate knowledge of environmental protection. We regard labor as distinct presentation of contribution value, and contribution willingness is no longer limited to money. It is suggested that administrators should attach importance to environmental popularization and the operation of environmental protection organizations for wetland communities, and to the role of labor forms in environmental protection contribution.

关 键 词：湿地 社区 MNL离散选择模型 贡献意愿 

分 类 号：X24[环境科学与工程—环境科学] X37