节气文化在养生茶产品包装中的策略研究  

Study on the Strategy of Solar Term Culture in Health Tea Product Packaging

作　　者：张芸 张大鲁[1] ZHANG Yun;ZHANG Da-lu(School of Arts,Soochow University,Suzhou,Jiangsu,215000)

机构地区：[1]苏州大学艺术学院,江苏苏州215000

出　　处：《湖南包装》2021年第1期58-60,共3页

摘　　要：依据四季轮回和时令物候所建立起来的二十四节气体系是中国人追求"大和之境"的落脚点,是中国人的精神寄托。文章深入挖掘节气文化,将茶叶与节气文化相结合,传承节气文化,不仅活化了二十四节气,使节气有了新的应用空间与载体,进一步丰富了它的内涵,让人们真实地感受到节气之美。通过对养生茶产品现状的分析,深度探讨节气与养生茶产品包装之间的关系,运用现代设计语言,将节气文化运用在养生茶包装设计中,提出适宜的设计策略。The twenty-four solar terms system established based on the reincarnation of the four seasons and seasonal phenology is the foothold for the Chinese to pursue the"land of great harmony"and the spiritual sustenance of the Chinese.This article digs into solar terms culture,combines tea with solar terms culture,and inherits solar terms culture,which not only activates the twenty-four solar terms,but also gives solar terms a new application space and carrier,further enriches its connotation,and makes people truly feel the beauty of solar terms.This article analyzes the current situation of health tea products,deeply explores the relationship between solar terms and health tea product packaging,uses modern design language,uses the essence of solar terms culture of health tea in modern packaging design,and proposes appropriate design strategies.

关 键 词：节气文化 中国传统 养生茶 包装设计 

分 类 号：TS206.2[轻工技术与工程—食品科学] TS272[轻工技术与工程—食品科学与工程]