“互联网+”创新与企业竞争优势——基于资源互补的视角  

"Internet+"Innovation and Competitive Advantage——From the Perspective of Resource Complementarity

作　　者：汪建成[1] WANG Jian-cheng(School of Business,Sun Yat-sen University,Guangzhou Guangdong 510275,China)

机构地区：[1]中山大学管理学院,广东广州510275

出　　处：《技术经济与管理研究》2020年第11期26-30,共5页Journal of Technical Economics & Management

基　　金：国家自然科学基金项目(71302099)。

摘　　要：文章基于资源基础理论与创新理论,研究"互联网+"创新对企业竞争优势的影响问题。文章研究表明一方面互联网提高了信息获取、传播、交换和处理的便利性,并与传统的企业资源相互补充,另一方面互联网也改变了产业的结构,使企业的竞争环境更加激烈,"互联网+"创新成为了企业的现实选择。基于资源互补的视角,通过文献研究,文章指出企业的成本领先、差异化和集中化的三大竞争战略必将受到"互联网"创新带来的影响,提出了关于"互联网+"创新与企业竞争战略、竞争优势关系的三个命题,提出企业应对"互联网+"的政策建议,为未来的理论研究和实证研究提供了有益的探索。Based on resource-based view and innovation theory,this paper studies the influence of"Internet+"innovation on the competitive advantage of enterprises.The internet has improved the convenience of information acquisition,dissemination,exchange and processing,and complemented with traditional resources.The internet has also changed the structure of the industry and changed the competitive environment of enterprises.So"Internet+"innovation has become a reality for enterprises.Based on the perspective of resources complementarity,through literature research,the paper finds that the three major competitive strategies will be impacted by the"Internet+"innovation.The paper puts forward three propositions about the relationship between"internet+"innovation and enterprise competitive strategies,competitive advantage.At the same time,the paper gives some suggestions about"Internet+"policy and provides an exploration direction for theoretical research and empirical research in the future.

关 键 词：互联网+创新 资源互补 竞争优势 竞争战略 

分 类 号：F272.92[经济管理—企业管理]