基于AHP-模糊综合评价法的生鲜农产品企业物流绩效评价研究  

Research on logistics Performance Evaluation of Fresh Agricultural Products Enterprises Based on AHP Fuzzy Comprehensive Evaluation

作　　者：崔陈越 王仁芳[2] 孙德超[2] 洪鑫华[2] CUI Chen-yue;WANG Ren-fang;SUN Den-chao;HONG Xin-hua(Zhejiang Wanli University,Ningbo Zhejiang 315100)

机构地区：[1]浙江万里学院物流与电子商务学院,浙江宁波315100 [2]浙江万里学院,浙江宁波315100

出　　处：《浙江万里学院学报》2021年第2期20-26,共7页Journal of Zhejiang Wanli University

基　　金：浙江省教育厅项目(Y202045245)。

摘　　要：以冷供应链能力、服务质量、经济效益、信息化程度以及发展能力五个方面,构建生鲜农产品企业的评价指标体系;基于层次分析法(AHP)确定指标权重,并建立模糊综合评价模型对其评价。实证研究证明,该方法能有效地对生鲜农产品企业进行绩效评价,为生鲜农产品企业的物流管理提供一定的理论依据。The evaluation index system of fresh agricultural products enterprises was established from five aspects of cold supply chain capacity,service quality,economic benefits,the information degree and development ability.The index weight based on AHP was determined and a fuzzy comprehensive evaluation model was established to evaluate it.The empirical study showed that this method could effectively evaluate the performance of fresh agricultural products enterprises,and provide certain theoretical basis for the logistics management of fresh agricultural products enterprises.

关 键 词：生鲜农产品 绩效评价 AHP 模糊综合评价法 

分 类 号：F276[经济管理—企业管理]