买方抗衡势力对上游文创企业绩效的影响  

The influence of countervailing forces on the performance of upstream cultural and creative enterprises

作　　者：高长春[1] 陈文婧 余晨辉 Gao Changchun;Chen Wenjing;Yu Chenhui(Donghua University,Shanghai,200051)

机构地区：[1]东华大学旭日工商管理学院,上海200051

出　　处：《市场周刊》2021年第3期11-14,共4页Market Weekly

摘　　要：通过分析文化创意产业的特性,构建双边双寡头的市场结构模型,考察了买方抗衡势力对上游企业绩效的影响机制,并用2010~2019年161家沪深文化创意上市公司的数据进行实证检验。结果发现:买方抗衡势力的存在抑制了文化创意上市公司的企业绩效。实施纵向一体化策略和创意高度差异化可以通过缓解买方抗衡势力来提高其企业绩效,在一定程度上,创意高度差异化可以作为一体化策略的替代性措施,用以抗衡零售商买方抗衡势力。Based on the characteristics of the cultural and creative industry,this paper,by constructing a market structure model of bilateral duopoly,investigates the buyer to counteract the effects of forces on the upstream enterprise performance mechanism,and from 2010 to 2019 in 161 and shenzhen culture creative empirical inspection of the data of listedcompanies.The results show that the existence of countervailing power of retailer buyers inhibits the corporate performance of listed companies with cultural creativity.The implementation of vertical integration strategy and high creative differentiation can improve the enterprise performance by alleviating the counterbalance power of the buyer.To some extent,high creative differentiation can be used as an alternative measure of the integration strategy to counter the counterbalance power of the retailer buyer.

关 键 词：买方抗衡势力 企业绩效 文化创意企业 纵向一体化 创意高度 

分 类 号：F272.5[经济管理—企业管理]