基于知识图谱的社区团购媒体舆论情感倾向分析  

Analysis of Media Public Opinion Emotional Tendency on the Platform of Consumers'Community Group Purchase and the Suggestions

作　　者：胡振华[1] 舒行钢 HU Zhenhua;SHU Xinggang(School of Business, Central South University, Changsha, Hunan 410083, China)

机构地区：[1]中南大学商学院,湖南长沙410083

出　　处：《财经理论与实践》2021年第2期119-124,共6页The Theory and Practice of Finance and Economics

基　　金：国家自然科学基金重点项目(71633006)。

摘　　要：基于知识图谱方法,依据Python爬取的数据,考量媒体舆论对社区团购的情感倾向。结果显示:不正当竞争、价格混乱、缺乏售后以及供应链条不畅等,导致媒体舆论对社区团购的情感倾向以“消极”为主。鉴此,应建立健全市场竞争机制和监管机制、完善质量导向定价机制、改进团长主理人培育机制、优化供应链共享合作模式等,以促进社区团购长效健康发展。Based on the Knowledge Graph network and python crawled data visualization,this paper considers the media's tendency to Consumers'Community Group Purchase.The results show that due to unfair competition,price confusion,lack of after-sales and poor supply chain,the media mainly hold"negative"view towards Consumers'Community Group Purchase.Therefore,to promote Consumer's Community Group Purchase for a long-term healthy development,the market competition and supervision mechanism should be established and optimized,the quality-oriented pricing mechanism and the leader training mechanism should be improved,the supply chain sharing and cooperation mode should be also improved.

关 键 词：社区团购 媒体舆论 情感倾向 知识图谱 

分 类 号：F272[经济管理—企业管理]