互联网环境下电子商务营销渠道的优化措施  

Optimization Measures of E-commerce Marketing Channels in the Internet Environment

作　　者：单继周[1] 马红[1] SHAN Jizhou;MA Hong

机构地区：[1]海南经贸职业技术学院,海南海口571127

出　　处：《科教文汇》2021年第9期155-156,共2页Journal of Science and Education

基　　金：2019年海南经贸职业技术学院校级高职扩招工作专项项目(项目编号:hnjmky2019304)。

摘　　要：在社会现代化发展水平不断提高以及经济体制改革力度不断深入的背景下,我国正式进入了互联网时代。在此过程中,电子商务整体发展速度的不断加快,使得同一平台中相关企业的竞争更加激烈,虽然能够为企业生存发展带来全新的途径,但同时也使企业面临的压力更加巨大。该文针对电子商务销售渠道在互联网环境下的有效优化途径展开详细的分析,以期为我国电子商务整体发展水平的进一步提升奠定坚实的基础。In the context of the continuous improvement of social modernization and the continuous deepening of economic system reforms in China,we have entered the Internet era.During this process,the overall development speed of e-commerce has continued to increase,making the competition among related companies on the same platform more intense.Although it can bring a brand-new way for the survival and development of enterprises,but at the same time,the pressure faced by enterprises is even greater.This paper conducts a detailed analysis on the effective optimization of e-commerce marketing channels in the Internet environment,hoping to lay a solid foundation for the further improvement of the overall development of e-commerce in China.

关 键 词：互联网 电子商务 营销渠道 优化途径 

分 类 号：G712[文化科学—职业技术教育学]