同群效应下的响应型市场导向、组织惯例更新与制造企业服务能力  

A Study on Responsive Market Orientation,Organizational Routines Renewing and Manufacturing Enterprises’ Service Capabilities under the Peer Effects

作　　者：冯文娜[1] 田英杰 孙梦婷 FENG Wen-na;TIAN Ying-jie;SUN Meng-ting(School of Management,Shandong University,Jinan 250100,China)

机构地区：[1]山东大学管理学院,山东济南250100

出　　处：《现代财经（天津财经大学学报）》2021年第3期37-52,共16页Modern Finance and Economics：Journal of Tianjin University of Finance and Economics

基　　金：国家社会科学基金项目(17BGL082);山东大学人文社会科学青年团队项目(IFYT18018)。

摘　　要：制造企业服务化转型是持续改造组织惯例以响应顾客需求的战略变革。在同辈群体的影响下,制造企业能否开发与服务运营相关的能力以响应顾客需求,是推动服务化战略落地的关键。基于演化理论,本文探究了同群效应下以组织惯例更新为核心逻辑的制造企业服务能力生成机制。通过对300家制造企业调查数据的实证检验,证实了服务能力是响应型市场导向驱动下制造企业不断修正和创造组织惯例的结果。在这一过程中,行业同群效应强度正向调节制造企业服务能力的构建,但是地区同群效应强度却与制造企业服务能力的生成无关。本文研究认为制造企业服务能力构建不是单纯的组织内部惯例更新过程,而是外部群体影响下的复杂决策,服务化不仅是单个企业的转型问题,还是被社会互动影响的群体问题。本文研究为制造企业克服"服务化悖论"提供了实操切入点与策略参考。Servitization is a strategic change that constantly transforms organizational routines to respond to customer needs.Under the influence of peer groups,whether manufacturing enterprises can develop capabilities related to service operation to respond to customer needs is the key to promote the implementation of servitization strategy.Based on the evolution theory,this paper explores the generation mechanism of manufacturing enterprises’ service cabilities under the peer effects,which takes organizational routines renewal as the core logic.Through the empirical test from the survey data of 300 manufacturing enterprises,it is proved that service capabilities are the result of manufacturing enterprises’ continuous modification and creation of organizational routines driven by responsive market orientation.In this process,the industry peer effect intensity positively mediates the manufacturing enterprises’ service cabilities,but the regional peer effect intensity has nothing to do with the generation of manufacturing enterprises’ service cabilities.The research holds that the construction of manufacturing enterprises’ service capabilities is not a simple process of updating internal organization routines,but a complex decision process under the influence of external peer groups.Servicization is not only a single enterprise problem,but also a group problem affected by social interaction.It provides practical operations and strategies reference for manufacturing enterprises to overcome the"servitization paradox".

关 键 词：服务化 响应型市场导向 组织惯例 服务能力 同群效应 

分 类 号：F402[经济管理—产业经济]