社交媒体时代粉丝行为典型特征、突出问题及价值引导  

Research on the Typical Characteristics,Prominent Problems and Value Guidance of Fan Behavior in the Era of Social Media

作　　者：郭芙蓉[1] 韦良红 GUO Furong;WEI Lianghong(College of Marxism,Hefei University of Technology,Hefei 230009,China)

机构地区：[1]合肥工业大学马克思主义学院,安徽合肥230009

出　　处：《重庆邮电大学学报（社会科学版）》2021年第2期88-96,共9页Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)

基　　金：国家社会科学基金:新时代大学生思想政治教育话语体系创新研究(18BKS171);教育部人文社会科学青年基金项目:微时代主流意识形态微传播机制与策略研究(16YJC710009);安徽省哲学社会科学规划项目:新时代网络舆情传播的意识形态风险及规制研究(AHSKY2018D47)。

摘　　要：与传统媒体时代相比,社交媒体时代的粉丝行为由以文本审美向以偶像及其生活的审美偏好发展,由原子式的个体行为转变为类互动的社群行为,由单一封闭的偶像崇拜到开放多元的泛偶像崇拜,由纯粹情感投射到被商业资本逻辑裹挟,情感共鸣由宏大叙事转向个人生活叙事,并在这个过程中暴露出情绪宣泄、审美偏差、出格展演、虚幻沉迷等思想行为问题。对此,应加强社会主义法治建设,依法规制偶像文化产业的发展;挖掘和培育优质偶像,发挥偶像对粉丝正确价值观的引领作用;善用粉丝力量,进行正确的道德实践和舆论引导。Compared with the era of traditional media,fan behavior in the era of social media has changed from text-centeredness to idol-and-life centeredness,from atomic individual behavior to interactive community behavior,from single and closed idol worship to open and diversified pan-idol worship,from pure emotional projection to being bound by commercial capital logic,and from grand narrative to personal life narrative.In this process,the ideological and behavioral problems such as emotional catharsis,aesthetic deviation,extraordinary performance,and unreal addiction are exposed.In this regard,we should strengthen the construction of socialist rule of law,regulate the development of idol culture industry in accordance with the law,excavate and cultivate high-quality idols to play a leading role in the correct values of fans,and make good use of the power of fans to engage in correct moral practice and public opinion guidance.

关 键 词：社交媒体 偶像 粉丝行为 典型特征 价值引导 

分 类 号：G206[文化科学—传播学]