模因论视角下汉语网络流行语应用研究  

Research on the Application of Chinese Network Catchwords From the Perspective of Memetics

作　　者：李向群[1] LI Xiang-qun(Fuyang Institute of Technology,Fuyang 236031,China)

机构地区：[1]阜阳职业技术学院,安徽阜阳236031

出　　处：《哈尔滨学院学报》2021年第3期119-121,共3页Journal of Harbin University

基　　金：2019年度安徽省高校人文社会科学研究重点项目,项目编号:SK2019A0876。

摘　　要：文章首先分析了网络流行语对汉语语言文化的影响,然后从模因论视角对当代汉语网络流行语的变异、记忆、表达、传输的过程进行了分析,说明当代汉语网络流行语应用的合理性,最后从模因论视角分析了当代汉语网络流行语的发展方向,并指出对汉语网络流行语进行分类、选择、传承,可以使网络流行语得到更好的发展,进而发挥网络流行语对汉语语言文化的正面影响。This paper first analyzes the influence of network catchwords on Chinese language and culture,then analyzes the process of variation,memory,expression and transmission of contemporary Chinese network catchwords from the perspective of memetics and explains the rationality of the application of contemporary Chinese network catchwords.Finally,it analyzes the development direction of contemporary Chinese network catchwords from the perspective of memetics and points out the impact on Chinese network flow.It is claimed that the classification,selection and inheritance of catchwords can make the catchwords get better development,and then give full play to the positive influence of catchwords on Chinese language and culture.

关 键 词：模因论 网络流行语 应用方法 

分 类 号：H136[语言文字—汉语]