农户亲环境行为动机拥挤效应检验——来自云南省1050份农户调研证据  

Testing the crowding effect of pro-environment behavior motivation of farmers——Evidence from household surveys in Yunnan province

作　　者：郭豪杰 张薇 郑兆峰 龙蔚[1] GUO Haojie;ZHANG Wei;ZHENG Zhaofeng;LONG Wei(School of Economics and Management,Yunnan Agricultural University,Kunming 650201,China;School of Economics,Yunnan University of Finance and Economics,Kunming 650201,China)

机构地区：[1]云南农业大学经济管理学院,昆明650201 [2]云南财经大学经济学院,昆明650201

出　　处：《干旱区资源与环境》2021年第4期38-45,共8页Journal of Arid Land Resources and Environment

基　　金：农业污染源普查地膜专业全面普查和抽样调查项目子课题(K2419003300);云南农业大学青年社科基金项目(2019SK09);云南绿色食品国际合作研究中心项目子课题(2019ZG00911-02)资助。

摘　　要：农户实施亲环境行为是改善生态环境,促进农业可持续发展的重要途径,而动机作为行为的先导,会直接影响行为轨迹。文中以行为经济学为切入点,结合认知评价理论、自我决定理论、动机拥挤理论分析农户亲环境行为的内外动机及其交互作用机理,采用分层回归和Bootstrap法对云南省1050份调查数据进行检验。结果表明:外部动机与内部动机单项效应都显著促进农户亲环境行为,且外部动机中货币激励影响效应更大、内部动机中道德责任感影响效应更大。内外动机间存在"拥挤效应",货币激励"挤出"道德责任感、非货币激励"挤入"兴趣愉悦感,交互总效应表现为"挤出效应"。The pro-environment behavior of farmers is an important way to improve the ecological environment and promote the sustainable development of agriculture.Motivation,as the guide of behavior,will directly affect the behavior trajectory.In this study,we analyzed the internal and external motivation and interaction mechanism of farmers’pro-environment behavior from the perspective of behavioral economics,combining cognitive evaluation theory,self-determination theory and motivation crowdedness theory.Hierarchical regression and Bootstrap method were used to examine 1,050 survey data in Yunnan province.The results show that the single effect of external motivation and internal motivation significantly promote the pro-environment behavior of farmers,and monetary incentive has greater influence on external motivation;responsibility has greater influence on external motivation.There is a"crowding effect"between internal and external motivations.Monetary incentives"crowd out"the sense of moral responsibility,and non-monetary incentives"crowd in"the sense of interest and pleasure.The total interactive effect is shown as"crowding out".

关 键 词：亲环境行为 内外动机 分层回归 拥挤效应 

分 类 号：X2[环境科学与工程—环境科学]