新媒体语境下服装表演人才培养方向探析  

Analysis on the training direction of dress performance talent in the new media context

作　　者：张宇姮 Zhang Yuheng(Sanda University,Shanghai 200060,China)

机构地区：[1]上海杉达学院,上海200060

出　　处：《纺织报告》2021年第2期49-50,共2页

摘　　要：我国服装与时尚产业发展需求日益显现,区域经济转型迫切需要多渠道营销策划与展示型人才。同时,新媒体技术革新带来的人才需求变化,推动了多元化学科交叉背景下的艺科融合教育体系建设。文章从高校服装表演人才培养的现状入手,分析现有产业发展与学科滞后的矛盾,提出在新媒体语境下,以时尚营销与展示作为服装表演人才培养的发展方向。The development demard of dress and fashion industry is becoming more and more obvious in our country,and the regional economic transformation urgently needs multi-channel marketing planning and display talents.At the same time,the change of talent demand brought by the technological innovation of new media has promoted the construction of integrated education system of art and science under the background of diversified disciplines.Starting from the current situation of the training of dress performance talents in colleges and universities,this paper analyzes the contradiction between the development of existing industries and the lag of disciplines,and puts forward that fashion marketing and display are the development direction of the training of dress performance talents in the context of new media.

关 键 词：服装表演 新媒体 时尚营销与展示 艺科融合 

分 类 号：TS942[轻工技术与工程—服装设计与工程]