基于RP/SP调查的汽车分时租赁用户出行特征分析——以成都市为例  

Travel Characteristics of Car-Sharing Users Based on RP/SP Survey:A Case Study of Chengdu

作　　者：张晚笛 尹志芳[1] 李超[1] 姚文瀚 ZHANG Wan-di;YIN Zhi-fang;LI Chao;YAO Wen-han(China Academy of Transportation Sciences,Beijing 100029,China;University of Leeds,Leeds LS29JT,United Kingdom)

机构地区：[1]交通运输部科学研究院,北京100029 [2]利兹大学,英国利兹LS29JT

出　　处：《交通运输研究》2021年第2期66-73,共8页Transport Research

基　　金：中央级公益性科研院所基本科研业务费项目(20194812)。

摘　　要：为提高汽车分时租赁行业的用户服务水平和可持续发展能力,以某汽车分时租赁品牌的用户为被访对象,通过问卷调查采集了包括用户社会经济属性、交通属性、出行情况及假设情境下的出行选择在内的显示性偏好(Revealed Preference,RP)数据和陈述性偏好(Stated Preference,SP)数据,基于对调查数据的统计分析,得到汽车分时租赁用户的基本出行特征与出行行为影响因素。结果显示:汽车分时租赁行业男性用户明显多于女性用户,用户较年轻、受教育程度较高,48%的用户驾龄低于2年;汽车分时租赁的应用场景丰富,68%的用户使用汽车分时租赁出行时为多人共乘;取还车便利性和用车费用是用户最为关注的两个因素,计费方式直接影响了用户对出行时段的选择;汽车分时租赁吸引了部分网约车用户和私家车用户,汽车分时租赁和网约车在出行市场上存在明显的竞争关系。In order to improve the service level and sustainable development ability of car-sharing,RP(Revealed Preference)survey data and SP(Stated Preference)survey data including users′social and economic attributes,traffic attributes,travel situation and travel choice in the hypothetical situation were collected through questionnaire survey taking users of car-sharing as the object of interview.Based on the statistical analysis of the survey data,the basic travel characteristics and factors influencing travel behavior of car sharing users were obtained.The results showed that male users were significantly more than female users in car sharing industry,users were relatively young and highly educated,and 48%of the users had driving experience less than 2 years;car sharing was widely used in different scenarios,and 68%of users travelled with multiple passengers;convenience for picking up and return and cost were the two factors that users were most concerned about,and the charging mode directly affected users'choice of travel time;car sharing had attracted some online taxi-hailing users and private car users,and there was an obvious competitive relationship between car-sharing and online taxi-hailing in the travel market.

关 键 词：汽车分时租赁 RP调查 SP调查 出行特征 出行行为影响因素 

分 类 号：U491[交通运输工程—交通运输规划与管理]