创新包容性与商业模式设计的关系研究  

The Relationship between Innovation Inclusiveness and Business Model Design

作　　者：谷盟 弋亚群[2] 王栋晗[1] GU Meng;YI Yaqun;WANG Donghan(Communication University of China,Beijing,China;Xi’an Jiaotong University,Xi’an,China)

机构地区：[1]中国传媒大学经济与管理学院,北京市100024 [2]西安交通大学管理学院

出　　处：《管理学报》2021年第4期549-556,577,共9页Chinese Journal of Management

基　　金：国家自然科学基金资助项目(71672142,72002209);中国博士后科学基金资助项目(2019M660730)。

摘　　要：基于商业生态系统理论和限制理论,分析了创新包容性对商业模式设计的影响,以及竞争战略的调节作用。实证研究表明:低成本竞争战略削弱了创新包容性对新颖型商业模式设计的正向作用,却增强了创新包容性对效率型商业模式设计的正向作用;而差异化竞争战略对创新包容性与新颖型商业模式设计的关系没有显著影响,但对创新包容性与效率型商业模式设计的关系有着显著的正向调节作用。Based on business ecosystem theory and the theory of constraints,this study analyzes the impact of innovation inclusiveness on business model design,and the moderating role of competitive strategy.The empirical results shows that low-cost competitive strategy weakens the positive effect of innovation inclusiveness on novelty-centered business model design,but it strengthens the positive effect of innovation inclusiveness on efficiency-centered business model design.The moderating role of differentiation competitive strategy between innovation inclusiveness and novelty-centered business model design is not significant,while the moderating effects is positive betweeninnovation inclusiveness and efficiency-centered business model design.

关 键 词：创新包容性 商业模式设计 竞争战略 金字塔底层市场 

分 类 号：C93[经济管理—管理学]