融媒体时代高校网络舆情引导策略分析  

On the Guidance Strategies of University Network Public Opinion in Era of Media Convergence

作　　者：羊悦 YANG Yue(China University of Mining and Technology,Xuzhou 221116,China;Jiangsu University of Technology,Changzhou 213001,China)

机构地区：[1]中国矿业大学,江苏徐州221116 [2]江苏理工学院,江苏常州213001

出　　处：《黑龙江高教研究》2021年第4期128-131,共4页Heilongjiang Researches on Higher Education

基　　金：2019年度江苏省社会科学基金课题“融媒体时代高校意识形态工作话语权研究”(编号:19MLB009)。

摘　　要：随着网络信息技术的飞速进步,新兴网络社交媒介蓬勃发展。在融媒体时代,高校大学生成为网络用户主力军,高校亦成为网络舆情导向区域,开展高校网络舆情引导刻不容缓。文章通过对融媒体时代高校网络舆情内涵和特征的分析,阐释了高校网络舆情引导的重要性以及融媒体时代高校网络舆情引导的原则,并从建立网络舆情监督机制、提升大学生的自身网络素养、提高校园新兴媒体的舆情引导作用等三个方面提出了高校网络舆情的引导途径。With the rapid progress of information technology, the socialnetwork media is booming. In the era of media convergence, college students have become the main force of network users, and colleges and universities have also become the guidance organization of network public opinion. Through the analysis of the connotation and characteristics of network public opinion in colleges and universities, this paper explains the importance and principles ofnetwork public opinion guidance in colleges and universities, and puts forward the guidance ways from the threeaspects, includingthe establishment of network public opinion supervision mechanism, the improvement of college students’ network literacy, and the improvement of the guiding role of campus media in public opinions.

关 键 词：高校 网络舆情 新兴媒体 引导 

分 类 号：G641[文化科学—高等教育学]