网络里的甘愿劳动:秀场女主播的建制民族志研究  

The Consented Free Labor in the Internet:a Study on the Ethnography Construction of the Female Show Anchors

作　　者：周孟杰 徐生权 吴玮 Zhou Mengjie;Xu Shengquan;Wu Wei(Changsha University;Shih Hsin University;Shanghai Academy of Social Sciences;Quanzhou Normal University)

机构地区：[1]长沙学院影视艺术与文化传播学院,湖南长沙410022 [2]台湾世新大学新闻传播学院 [3]上海社科院新闻研究所,上海200433 [4]泉州师范学院文学与传播学院,福建泉州362000

出　　处：《新闻与传播评论》2021年第3期96-106,共11页Journalism & Communication Review

基　　金：教育部人文社会科学研究青年基金项目(20YJC860034)。

摘　　要：以秀场女主播日常生活与工作实践为出发点,采用建制民族志的研究方法,探讨女主播在某种强制、同意与自觉之下的甘愿劳动,描绘出中国社交直播间里的权力关系地图。研究发现女主播采取各种变美行动,沉浸于平台或公会所编织的网红梦中无法自拔。她们发挥创意吸引粉丝打赏,直播被组织成为一场游戏竞赛,成功掩饰和转移了剥削的生产关系。尽管她们甘愿付出,也曾自我抗争,最终却也都消弭于甘愿劳动中,形成了社会资本的弱势积累。Starting from the daily life and work practice of female anchors in the show,this paper adopts the research method of organizational ethnography to explore the willingness of female anchors to work under certain compulsion,consent and consciousness,and to draw a map of power relations in Chinese social live broadcasting studios.The research finds that female anchors take various actions to become more beautiful and can not extricate themselves from the online dream woven by platforms or guilds.They use their creativity to attract fans′appreciation.Live broadcasting is organized as a game competition,successfully concealing and transferring exploitative production relations.Despite their willingness to be payed and self-struggle,they eventually are willing to work and make a weak accumulation of social capital.

关 键 词：劳动过程 薪资制度 数字劳动 明星梦 

分 类 号：G206[文化科学—传播学]