暨南大学图书馆面向华侨港澳台学生的精准阅读推广实践  

Reading Promotion Specially Designed for Overseas Chinese Students and Students from Hong Kong,Macao and Taiwan in Jinan University Library

作　　者：李宾[1,2] LI Bin

机构地区：[1]暨南大学图书馆 [2]暨南大学图情研究与发展规划部

出　　处：《图书馆论坛》2021年第5期70-77,共8页Library Tribune

基　　金：中国图书馆学会2020年阅读推广课题“粤港澳大湾区建设背景下广东高校面向华侨港澳台学生阅读推广策略研究”(项目编号:Y2020B24);2020年广东省图书馆科研课题“人文湾区建设背景下广东高校面向港澳台侨学生阅读推广策略研究”(项目编号:GDTK2018)研究成果。

摘　　要：华侨港澳台学生是高校中的细分学生群体,面向该群体开展阅读推广很有必要。暨南大学图书馆以精准阅读推广理论为指导,立足“世界华侨华人文献馆”,依托“华侨华人文化周”“海外华文作家讲座”两大品牌,构建面向华侨港澳台学生的阅读推广体系,推广了华侨文化与中华传统文化,提升了华侨港澳台大学生的文化素养。面向华侨港澳台学生的精准阅读推广,应做好项目设计、精准定位读者、依托特藏空间、重视多元合作等工作。Overseas Chinese students and students from Hong Kong,Macao and Taiwan represent a special group of students in universities.It is necessary to promote reading for them in reference to their uniqueness.Guided by relevant reading promotion theories,Jinan University Library designs reading promotion programs specially for this group of students.Two flagship programs namely"The Overseas Chinese Culture Week"and"Lectures by Overseas Chinese Writers"are co-sponsored by the Archive of Overseas Chinese Studies.These programs not only promote overseas Chinese culture and traditional culture,but also help to cultivate the cultural identity and literacy of overseas Chinese students and students from Hong Kong,Macao and Taiwan.The author points out that reading promotion for this particular group of students should involve top-level design,target the audience precisely,rely on special collection space,and make use of multiple collaboration and optimization strategies.

关 键 词：高校图书馆 阅读推广 华侨港澳台学生 世界华侨华人文献馆 

分 类 号：G252.17[文化科学—图书馆学] G258.6