乡村振兴环境下饲料企业应用电子商务创新发展模式的研究  

Research on the innovative development mode of feed enterprisesapplying e-commerce under the environment of rural revitalization

作　　者：白朋飞[1] BAI Pengfei(Zhengzhou Shengda University,Zhengzhou,Henan Province 451191,China)

机构地区：[1]郑州升达经贸管理学院,河南郑州451191

出　　处：《中国饲料》2021年第9期142-145,共4页China Feed

基　　金：2018年度河南省高等学校青年骨干教师培养计划课题“供给侧改革背景下郑州市农民专业合作社营销能力评价与提升机制研究”(2018GGJS188)。

摘　　要：饲料业产值提升和总体规模的发展壮大,对我国乡村振兴和农民脱贫攻坚意义重大。当前我国饲料企业的电商模式主要包括B2B、B2C和O2O等。但大多数饲料企业本身规模较小,技术相对落后,对电商营销的投入也十分有限,严重制约了电商模式的创新发展。为此,本文在大数据和云计算框架下提出一种基于云服务的饲料产品电商模式,以网络层、传输层、服务层和应用层等为基础架构,将云端信息服务与饲料产业链深度融合,在为饲料企业提供海量客户信息的同时,也提升和改善了饲料企业原有的销售模式、售后服务水平和物流效率。The improvement of feed industry output value and the development of the overall scale are of great significance to rural revitalization and poverty alleviation of farmers in China.At present,the e-commerce models of feed enterprises in China mainly include B2B,B2C and O2O.However,most feed enterprises are small in scale,relatively backward in technology and limited in investment in e-commerce marketing,which seriously restricts the innovation and development of e-commerce models.Therefore,this paper proposed a feed product e-commerce model based on cloud service under the framework of big data and cloud computing.The cloud service model took the network layer,transmission layer,service layer and application layer as the infrastructure,and deeply integrated the cloud information service and feed industry chain.It not only provided massive customer information for feed enterprises,but also improve the original sales model of feed enterprises service efficiency,after-sales service and logistics efficiency.

关 键 词：乡村振兴 电商 云服务 产业链 

分 类 号：F27[经济管理—企业管理]