基于共享经济的打车软件平台利润分析  

Profit Analysis of Taxi-hailing Software Platform Based on Sharing Economy

作　　者：冯丹蕾 FENG Danlei(Beijing Jiaotong University)

机构地区：[1]北京交通大学

出　　处：《中国商论》2021年第9期9-11,共3页China Journal of Commerce

摘　　要：本文通过对共享经济下网约打车过程中所涉及的打车平台、司机及乘客三方的分析,确定路程、顾客偏好等影响因素,并分析如何才能使三方的利益达到最大化,在考虑顾客忠诚度的因素下,得到系统派单时的最优里程,指出打车软件运营中可能出现的问题以及未来的研究方向,并提出合理化建议,从而使共享经济中打车平台的发展有方向可循。This article analyzes the taxi-hailing platforms,drivers and passengers involved in the process of online taxi-hailing in the sharing economy,determines the distance,customer preferences and other influencing factors,and analyzes how to maximize the benefits of the three.Considering the factors of customer loyalty,this paper obtains the optimal mileage when the system sends orders,points out the possible problems in the operation of taxi software and the future research direction,and puts forward reasonable suggestions,so as to make the development of taxi platform in sharing economy have direction to follow.

关 键 词：共享经济 利润分析 网约平台 顾客忠诚度 里程 

分 类 号：F572[经济管理—产业经济]