外贸企业数字化转型中的价值创造路径探索——虚实耦合视角的24家上市公司fsQCA分析  

Exploration of Value Creation Path in the Digital Transformation of Foreign Trade Enterprises——fsQCA Analysis of 24 Listed Companies from the Perspective of Virtual Reality Coupling

作　　者：张正荣[1] 方既旸 ZHANG Zhengrong;FANG Jiyang(School of Economics and Management,Zhejiang Sci-Tech University,Hangzhou 310018,China)

机构地区：[1]浙江理工大学经济管理学院,浙江杭州310018

出　　处：《物流科技》2021年第5期31-36,共6页Logistics Sci-Tech

摘　　要：通过模糊集定性比较分析方法 (fsQCA),以24家A股上市的对外贸易企业为研究对象,考察外贸企业数字化转型背景下跨境电子商务对企业价值的影响,探索跨境电商虚拟价值链的形成及以何种方式提升了企业的价值。研究结果表明:进入跨境电商领域有效提升了企业价值,并在其他因素的共同影响下,对企业价值产生了两条影响路径:虚实双链整合型和虚拟单链提升型。最后结合实证结果,为我国传统外贸企业价值的提升提供理论支撑。By using the method of fuzzy set qualitative comparative analysis(fsQCA), this paper takes 24 A-share listed foreign trade enterprises as the research objects, investigates the impact of cross-border e-commerce on enterprise value under the background of digital transformation of foreign trade enterprises, and explores whether and how the formation of cross-border e-commerce virtual value chain improves enterprise value. The results show that: entering into the field of cross-border e-commerce effectively improves the enterprise value, and under the joint influence of other factors, it has two influence paths on the enterprise value: virtual real double chain integration and virtual single chain promotion. Finally, combined with the empirical results, it provides theoretical support for the promotion of the value of traditional foreign trade enterprises in China.

关 键 词：模糊集定性比较分析 虚拟价值链 外贸企业价值 跨境电商 数字化转型 

分 类 号：F272[经济管理—企业管理]