“互联网+”背景下实体零售与网络零售融合发展动力机制研究——基于效率比较的视角  

Research on the Dynamic Mechanism of the Fusion Development of Physical Retail and Online Retail in the Context of “Internet + ”——Perspective Based on Efficiency Comparison

作　　者：胡永仕[1] 翁雪敏 HU Yong-shi;WENG Xue-min(Research Center of Logistics and Supply Chain Management,Fujian University of Technology,Fuzhou 350118,China)

机构地区：[1]福建工程学院物流与供应链管理研究中心,福建福州350118

出　　处：《物流工程与管理》2021年第4期100-103,共4页Logistics Engineering and Management

基　　金：教育部人文社科研究青年基金项目(项目编号:16YJC790032);福建省社科研究基地重大项目(FJ2018JDZ023);福建省高校新世纪优秀人才支持计划(闽教科[2017]52号);福建省高校杰出青年科研人才培育计划(闽教科[2016]23号)。

摘　　要：将零售企业划分为实体零售企业、网络零售企业和多渠道零售企业,并选择42家上市零售企业2013-2017年的经营数据,利用Malmquist指数对42家上市零售企业全要素生产率进行了测算,利用DEA方法对42家上市零售企业动态效率进行了评价。研究表明,多渠道零售企业全要素生产率明显高于实体零售企业和网络零售企业,提高全要素生产率是"互联网+"背景下实体零售与网络零售融合发展的最直接的动力机制;技术进步是制约零售企业全要素生产率提高的瓶颈,要提高零售企业的全要素生产率关键在于技术进步;在规模效率上多渠道零售企业和网络零售企业明显优于实体零售企业,且2013-2017年间多数实体零售企业实现规模报酬递减,实体零售企业逐渐失去规模优势,应利用互联网中的新技术提高技术进步指数,实现零售业的可持续发展。The paper divided retail enterprises into physical retail enterprises,online retail enterprises and multi-channel retail enterprises,and selects the operating data of 42 listed retail enterprises from 2013 to 2017.The Malmquist index was introduced to measure the total factor productivity of 42 listed retail enterprises and the DEA method was used to evaluate the dynamic efficiency of 42 listed retail enterprises.The research shows that the total factor productivity of multi-channel retail enterprises was significantly higher than that of physical retail enterprises and online retail enterprises.Increasing total factor productivity is the most direct driving force for the integrated development of physical retail and online retail in the context of"Internet+";Technological progress is a constraining bottleneck for the improvement of total factor productivity of retail enterprises.The key to improving the total factor productivity of retail enterprises lies in technological progress;Multi-channel retail enterprises and online retail enterprises are significantly superior to physical retail enterprises in terms of scale efficiency,and most physical retail enterprises in 2013-2017 with diminishing returns to scale,physical retail enterprises have gradually lost their advantage in scale,and they should adopt new technologies such as the Internet to improve their technological progress index and achieve sustainable development of the retail industry.

关 键 词：“互联网+” 零售业 全要素生产率 动力机制 

分 类 号：F272[经济管理—企业管理]