公平关切下具有CSR意识的闭环供应链定价决策  

Pricing Decisions for Closed-Loop Supply Chain Considering CSR Consciousness Under Fairness Concerns

作　　者：刘珊 姚锋敏 陈东彦 LIU Shan;YAO Fengmin;CHEN Dongyan(School of Economics and Management,Harbin University of Science and Technology,Harbin 150080;School of Science,Harbin University of Science and Technology,Harbin 150080)

机构地区：[1]哈尔滨理工大学经济与管理学院,哈尔滨150080 [2]哈尔滨理工大学理学院,哈尔滨150080

出　　处：《系统科学与数学》2021年第2期383-400,共18页Journal of Systems Science and Mathematical Sciences

基　　金：国家自然科学基金(71701056,71301036);黑龙江省自然科学基金项目(G2018007);黑龙江省普通高校基本科研业务费专项资金(LGYC2018JC056)资助课题。

摘　　要：研究公平关切及企业社会责任(CSR)意识对闭环供应链定价决策的影响,分别在零售商考虑不利公平关切以及有利公平关切两种情形下,构建了考虑制造商CSR意识的闭环供应链定价决策模型,分析了制造商的CSR意识及零售商的公平关切行为对新产品定价及废旧产品回收的影响.研究表明无论在何种情形下,制造商的CSR意识均有利于降低新产品批发价格及零售价格、扩大市场需求、提高废旧产品回收率.通过比较不同情形下的均衡结果发现,制造商始终在零售商有利公平关切时获得更大的收益;而零售商始终在自身不利公平关切时获得更大的收益.To study the influence of fairness concerns and corporate social responsibility(CSR) consciousness on pricing decisions for closed-loop supply chain(CLSC),the decision models of CLSC considering the manufacturer’s CSR consciousness are constructed under two cases:Considering the retailer’s unfavorable fairness concerns and favorable fairness concerns.The effect of manufacturer’s CSR consciousness and the retailer’s fairness concerns behavior to the pricing of new products and the recycling rate of waste products are analyzed.The research shows that the CSR consciousness of manufacturer is beneficial to reduce the wholesale and retail prices of new products,expands the market demand of new products and improves the recovery rate of waste products under any circumstances.By comparing the equilibrium results under different cases,it shows that the manufacturer always makes greater profits when the retailer considers the favorable fairness concerns,while,the retailer always makes greater profits when it considers the unfavorable fairness concerns.

关 键 词：闭环供应链 公平关切 企业社会责任 定价决策 废旧产品回收 

分 类 号：F274[经济管理—企业管理] O225[经济管理—国民经济]