苗族银角在文创产品中的创新应用  

Innovative Application of Miao Silver Horn in Cultural and Creative Products

作　　者：韦子番 黎嘉珺 贺林[1] WEI Zi-fan;LI Jia-jun;HE Lin(Guilin University of Technology,Guilin,Guangxi,541006)

机构地区：[1]桂林理工大学艺术学院,广西桂林541006 [2]桂林理工大学,广西桂林541006

出　　处：《湖南包装》2021年第2期111-113,共3页

摘　　要：从苗族银角在文创产品设计中的创新应用着手,旨在开发苗族地域文化标志,弘扬苗族银角文化。提出运用视觉形态创造学方法将银角图腾进行解析,并将解析元素进行了具体的实例设计。着眼于文创产品设计的实用性,充分尊重苗族银角的文化内涵,提炼银角的文化特色,分析苗族银角元素,在符合产品设计观赏性、实用性原则的基础上,结合案例提出可行性的设计方法并进行了设计论证。苗族银角文化与现代设计的碰撞,不仅推动了苗族文化元素在现代设计中的创新应用,还在适应现代社会背景下增添了苗族文化的附加值,展现了区域特色发展的潜力。Starting from the innovative application of Miao nationality silver horn in the design of cultural and creative products,this study aims to develop the regional cultural symbols of Miao nationality and carry forward Miao nationality silver horn culture.The paper puts forward the method of visual morphological creation to analyze the silver horn totem,and designs a concrete example of the analytic elements.Focusing on the practicability of cultural and creative product design,fully respecting the cultural connotation of the Miao nationality silver horn,distilling the cultural characteristics of the silver horn,analyzing the elements of the Miao nationality silver horn,and on the basis of conforming to the principle of ornamental and practical product design,this paper proposes a feasible design method and carries on the design demonstration by combining with the case.The collision between the Miao nationality silver horn culture and modern design not only promotes the innovative application of the Miao cultural elements in modern design,but also increases the added value of the Miao culture in the context of adapting to modern society,showing the potential of regional characteristic development.

关 键 词：文创设计 视觉形态创造学 苗族银角 

分 类 号：TB472[一般工业技术—工业设计] TS934.3[轻工技术与工程]