沙河板鸭营销策划方案  

A Marketing Plan for Shahe Dried Salted Duck

作　　者：胡镯馨 毛春梅 Hu Zhuoxin;Mao Chunmei(School of Economics Management,Sichuan Technology and Business University,Meishan 620000 China)

机构地区：[1]四川工商学院经济管理学院,四川眉山620000

出　　处：《四川工商学院学术新视野》2021年第1期131-134,共4页Academic New Vision of Sichuan Technology and Business University

摘　　要：沙河板鸭是四川省宜宾市高县沙河镇的特产,该产品为农业部认证的绿色食品,产品质量佳口感好。文章以沙河板鸭为研究对象,对沙河板鸭进行SWOT分析,在此基础上制定了沙河板鸭的营销策划方案,期望能帮助沙河板鸭开拓更广阔的市场,提高经济效益。Shahe Dried Salted Duck is a special product of Shahe Town,Gao County,Yibin City,Sichuan Province.The product is a green food certified by the Ministry of Agriculture with good quality and good taste.This article takes Shahe Banya as the research object and conducts SWOT analysis on Shahe Dried Salted Duck.On this basis,a marketing plan for Shahe Dried Salted Duck is formulated,hoping to help develop a broader market and improve economic benefits.

关 键 词：沙河板鸭 SWOT分析 营销策划 

分 类 号：F272[经济管理—企业管理]