基于标杆学习的企业战略行为的竞优调整方法研究  

Study on the Jingyou Adjustment Method of Corporate Strategic Behavior Based on Benchmarking

作　　者：金正浩 赵希男[1] 陈宁宁 Jin Zhenghao;Zhao Xinan;Chen Ningning(School of Business Administration,Northeastern University,Shenyang 110169,China;Institute of Science Strategy,State Academy of Sciences,Pyongyang 999093,DPR of Korea)

机构地区：[1]东北大学工商管理学院,沈阳110169 [2]朝鲜国家科学院科学战略研究所,平壤999093

出　　处：《工业技术经济》2021年第6期52-60,共9页Journal of Industrial Technological Economics

基　　金：国家自然科学基金项目“面向价值目标导引的企业战略决策方法研究”(项目编号:71271048)。

摘　　要：本文针对企业战略管理的新价值理念,以竞优思想为指导,构建了基于现代企业管理的有力工具——标杆学习的企业战略行为调整的一种新方法与其应用范例。从选择标杆、向标杆学习到确立调整方案,在该方法的全过程中采用了个体优势特征识别、个体及民主代理评价等竞优评析理论,因此,所得到的标杆就是竞优标杆,而且所产生的调整效果就是企业战略行为的竞优调整效果。本文研究过程中提出的理论、方法和对中国钢铁行业内一个上市公司的应用研究都具有公正性、客观性、易被接受性,并且所得到的分析及评价结果都可为企业战略的顺利运行和实现其最终目标提供方向性辅助与技术支持。From the perspective of Jingyou idea,this paper proposes a new adjustment method of corporate strategic behavior based on benchmarking which is one of useful means of modern corporate management.Such Jingyou evaluation methods as the iden⁃tification of individual advantage characteristics,the individual and democratic agency evaluation have been used in whole process of this study including the selection of benchmarks,the learning towards the benchmarks,the establishment of Jingyou adjustment plan,etc.,therefore,the selected benchmarks are all Jingyou ones,while the obtained adjustment effect is just Jingyou adjust⁃ment one of corporate strategic behavior.The theory,method and application research illustrated in this study are all very fair,ob⁃jective and easy to be accepted,while the obtained analysis and evaluation results can provide the direction and technical support for the successful operation of corporate strategy and the realization of its final goal.

关 键 词：企业战略行为调整 标杆学习 竞优评析理论 个体优势特征 代理评价 竞优调整方法 

分 类 号：F272.3[经济管理—企业管理] F270[经济管理—国民经济]