供应链视角下供应商的产品创新策略选择:融资VS不融资  

Supplier′s product innovation strategy choice from the perspective of supply chain:Financing VS not financing

作　　者：于辉[1] 李亚勋 YU Hui;LI Yaxun(School of Economics and Business Administration,ChongQing University,Chongqing 400030,China)

机构地区：[1]重庆大学经济与工商管理学院,重庆400030

出　　处：《管理工程学报》2021年第3期172-180,共9页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金资助项目(71571024、71872021);中央高校基本科研业务费资助(2018CDJSK02XK17)。

摘　　要：通过建立供应商处于主导和非主导地位情形下单独进行产品创新以及向零售商股权融资进行产品创新的模型,给出了渠道成员在不同产品创新策略下的最优决策并分析了创新能力、创新效用以及估值水平对渠道成员决策和利润的影响。核心发现是:在供应商占主导地位的情形下,产品的创新能力、创新效用较低或者估值水平较高,供应商选择向零售商股权融资进行产品创新可以获得更高的利润;产品的创新能力、创新效用较高或者估值水平较低,供应商选择单独进行产品创新会获得更高的利润;在零售商占主导地位的情形下,无论产品的创新能力、创新效用以及估值水平怎样变化,选择向零售商股权融资进行产品创新会获得更高的利润。With the intensification of market competition and the increasing expectation of customers for products,product innovation has become one of the important business activities for enterprises to improve their competitiveness,operational capacity and expand market share.However,product innovation is not an easy task.Especially for SMEs,shortage of funds,weak technology and lack of talent have become important factors hindering the development of enterprises.Therefore,seeking cooperation has become an important way for SMEs to enhance their development space.Supply chain upstream and downstream cooperation is one of the effective ways.On the one hand,upstream and downstream enterprises are often closely linked and are similar industries,which is an important basis for cooperation.On the other hand,cooperation between supply chain partners has the possibility of improving contract structure and operation structure to achieve win-win situation.Based on the above background,this paper focuses on the cooperation of upstream and downstream through equity investment and financing for product innovation.In order to fully reflect the effectiveness of upstream and downstream cooperation in supply chain,this paper establishes a model of product innovation by suppliers alone and by equity financing to retailers for comparative study.However,in terms of past research and enterprise practice,most equity investments are based on the shortage of funds of the financiers,except for some strategic investments.The implication is that firms that can innovate independently have sufficient capital,which in fact reduces the comparability of the two models.In order to solve this problem,this paper assumes that the supplier′s own capital is sufficient and equal in two cases.In addition,product innovation activities in the supply chain need to consider a number of other factors and conditions,such as product innovation capabilities,product innovation effectiveness,financing quotas,corporate valuation and decision-making status of supply ch

关 键 词：产品创新 供应链 股权融资 供应商主导 

分 类 号：F272.3[经济管理—企业管理]