规模不经济下零售商信息分享模式对双渠道闭环供应链影响  

The effect of information sharing modes on the dual-channel closed loop supply chain with production diseconomy

作　　者：王桐远 王增强 李延来[1] WANG Tongyuan;WANG Zengqiang;LI Yanlai(School of Transportation and Logistics,Southwest Jiaotong University,Chengdu 611756,China;School of Management,Xihua University,Chengdu 610039,China)

机构地区：[1]西南交通大学交通运输与物流学院,四川成都611756 [2]西华大学管理学院,四川成都610039

出　　处：《管理工程学报》2021年第3期195-207,共13页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金资助项目(71371156、71872153)。

摘　　要：本文在制造商生产规模不经济下,研究零售商信息分享模式对第三方回收的双渠道闭环供应链绩效的影响。构建了四种信息分享模式(不分享、仅与制造商分享、仅与回收商分享及与制造商和回收商均分享)下的博弈模型,通过对比分析了供应链及其成员的模式偏好。最后针对零售商不分享情形建立基于纳什讨价还价的信息分享补偿机制激励其分享,从而达到整个供应链绩效改进。研究结果表明:供应链成员对分享模式的偏好与规模不经济程度和回收效率有关。其中,零售商总是没有动机自愿分享预测信息,但当信息仅与回收商分享时,其利润与不分享时相等(没有损失)。回收商利润在仅自身获得信息模式下达到最大,而在信息仅与制造商分享模式下遭受损失。对于整个供应链而言,当规模不经济程度较低且回收效率较高时,信息与制造商分享模式使得供应链整体利润降低,而在其他情形和模式下信息分享总是有利于其利润增加。最后,在信息分享补偿机制下,所有成员绩效均能得到改进。As recycling and remanufacturing activities play an active role in resource optimization,environmental protection and sustainable development,more and more scholars have begun to engage in relevant research,and some government departments also have promulgated different measures to encourage and guide enterprises to carry out such activities.In a closed loop supply chain(CLSC),each of the manufacturers,retailers and third-party collectors may be responsible for recycling activities.With the clarification of the specialized division,the phenomenon of professional third-party enterprises responsible for recycling is more common due to their professional technical capabilities.Nowadays,many manufacturers would like to open direct channels to upgrade their marketing patterns,which can attract more consumers and expand their market shares.Nevertheless,poor production technology and management level would make manufacturers trap into the problem of production diseconomy.In addition,a considerable number of studies have confirmed that chain members without accurate market demand information often suffer from excessive or insufficient inventory,which often reduces the operational efficiency and economic profits of the supply chain.For the closed loop system that involves a series of processes such as producing and selling of new products,recycling,reprocessing and reselling of waste products,particularly,the negative effect of information asymmetry becomes more obvious.Therefore,it is of great significance to study the issue of information sharing mode in a dual-channel CLSC,especially incorporating a third-party collector.This paper considers a dual-channel CLSC consisting of one manufacturer,one retailer and one third-party independent collector.The manufacturer can use new raw materials(used product materials)to produce new(remanufactured)products,and open a direct market channel to sell.The third-party independent collector is responsible for recycling used products and sells them to the manufacturer.The retailer for

关 键 词：信息分享模式 规模不经济 双渠道 闭环供应链 

分 类 号：F270[经济管理—企业管理]