语料库方法下中美电视播音员主持人评价标准比较分析  

A Comparative Analysis of the Evaluation Criteria of Chinese and American TV Broadcasters and Hosts based on Corpus Method

作　　者：王春婵 WANG Chun-chan(Beijing Institute of Graphic Communication,Beijing 102600,China)

机构地区：[1]北京印刷学院新闻出版学院,北京102600

出　　处：《贵州师范大学学报（社会科学版）》2021年第3期116-123,共8页Journal of Guizhou Normal University(Social Sciences)

摘　　要：电视播音员主持人的评价标准研究,在立足于对其社会土壤、传播属性、媒介属性进行大层级的比较和分析之外,必然要对其评价机构、评价细则进行深入分析。而若想更为深入地在这一问题上有所建树,就必然要依赖于对获奖者建立的“大语料库”,这样丰富的语料库也是本文重要的选题依据和研究特色。没有语料库,所有的分析都是纸上谈兵,不能真正细化为标准,也不能生动内化为准则。正如“标准是死的,但人是活的”一样,在具体评价标准、参数、指标分析的时候,语料库的作用就能显现,而用数据分析也避免了不客观的感性分析和思考,用数据探索规律、分析共性与个性。The research on the evaluation criteria of TV broadcasters and hosts is based on the comparison and analysis of their social soil,communication attributes and media attributes at large levels,and it is necessary to conduct in-depth analysis on their evaluation institutions and evaluation rules.If we want to make further achievements on this issue,we must rely on the“large corpus”established for the winners.Such a rich corpus is also the important basis and research characteristics of this paper.Without corpus,all the analysis is on paper,which can not be really refined into standards,nor can they be vividly internalized into criteria.Just as“standards are dead,but people are alive”,the role of corpus can be revealed in the analysis of specific evaluation criteria,parameters and indicators.Data analysis also avoids objective perceptual analysis and thinking,and uses data to explore laws and analyze commonness and individuality.

关 键 词：评价标准 主持人 语料库 共性 个性 

分 类 号：J912[艺术—电影电视艺术]