酒文化结合民俗文化对推进区域旅游产业发展的影响  

Influence of Liquor Culture Combined with Folk Culture on the Development of Regional Tourism Industry

作　　者：张一恒[1] ZHANG Yiheng(Xi’an Siyuan University,Xi’an,Shaanxi 710038,China)

机构地区：[1]西安思源学院,陕西西安710038

出　　处：《酿酒科技》2021年第5期93-97,共5页Liquor-Making Science & Technology

基　　金：西安思源学院应用型精品课程建设项目成果(SYJPKC20003)。

摘　　要：各区域旅游产业在文化资源的开发中多数趋向同质化,特别是在酒文化与民俗文化上,为此,提出酒文化结合民俗文化对推进区域旅游产业发展的影响。以旅游产业中酒文化与民俗文化的开发利用为关键,从大量研究资料中了解目前以酒文化或民俗文化为开发对象的区域旅游产业发展现状,从中总结出目前区域旅游产业发展存在的问题,针对这些问题,研究酒文化结合民俗文化对旅游产业的推进作用,从地域文化融合、旅游经济效益提高以及旅游业可持续发展三个方面进行综合分析,为区域旅游产业发展提供资源保障,拓展旅游发展新领域,提高酒文化结合民俗文化对旅游产业发展的社会意义。Regional tourism industry tends to be homogenized in the exploitation of cultural resources,especially in the aspects of liquor culture and folk culture.Therefore,the influence of liquor culture combined with folk culture on the development of regional tourism industry was studied.Through analysis of literature and documents,we reviewed the development situation of regional tourism industry based on liquor culture or folk culture,and summarized the exiting problems in the development of regional tourism industry.To solve these problems,the promotion effect of liquor culture combined with folk culture on the tourism industry was analyzed from the aspects of regional cultural fusion,economic benefit promotion and sustainable development,so as to provide resource guarantee for regional tourism industry,to expand new fields for tourism development,and to improve the social significance of liquor culture combined with folk culture on the development of regional tourism industry.

关 键 词：酒文化 民俗文化 区域旅游产业 旅游业发展 

分 类 号：TS971[轻工技术与工程] F59[经济管理—旅游管理]