技术创新视角下的家电企业盈利能力分析——以M集团为例  

Analysis of the profitability of domestic appliance enterprises from the perspective of technological innovation:taking M Group as an example

作　　者：马丽娜 Ma Lina(Nantong University,Nantong 226000,China)

机构地区：[1]南通大学,江苏南通226000

出　　处：《江苏科技信息》2021年第15期36-40,共5页Jiangsu Science and Technology Information

摘　　要：近年来,中国经济稳步向好,面对2020年新冠疫情带来的诸多不利因素,中国家电行业积极应对,坚持科技创新,实现多维度技术升级。其中,M集团全面数字化与全面智能化的新型变革方式在更好地实现企业效益方面有着显著的成效。为了进一步了解技术创新与我国家电行业发展之间的关系,文章以M集团为主要分析对象,基于技术创新视角,通过连环替代分析法,对M集团近5年的净资产收益率、总资产报酬率等影响盈利能力的指标进行分析。深入了解到在实行科技创新的总体战略下,M集团整体盈利能力呈现稳中有进的态势,但同时也存在一定的问题。针对这些问题,文章提出了企业应当注意科技改革与创新等相关建议。In recent years,China’s economy has been steadily improving.Facing the disadvantages brought by COVID-19 epidemic in 2020,China’s domestic appliance industry has actively responded,persisted in sci-tech innovation and realized multi-dimensional technological upgrading.Among them,M Group’s all-round digitalization and all-round intelligentized new transformation ways have remarkable effect in realizing the enterprise benefit better.In order to further understand the relationship between technology innovation and the development of domestic appliance industry,this paper takes M Group as the main object of analysis.Based on the perspective of technological innovation,through the method of serial substitution analysis,this paper analyzes the indicators affecting the profitability of M Group,such as the rate of return on net assets and the rate of return on total assets in recent five years,etc.Through deep analysis,it is known that under the overall strategy of sci-tech innovation,M Group’s overall profitability shows steady progress,but at the same time there are certain problems.In view of these problems,this paper puts forward some suggestions like that enterprises should pay attention to the sci-tech reform and innovation.

关 键 词：技术创新 盈利能力分析 连环替代法 财务指标 

分 类 号：F275.5[经济管理—企业管理]