考虑碳排放和非均衡竞争环境的供应链策略  

Supply chain strategy considering carbon emission and unbalanced competition

作　　者：黄晓慧 何娟[1] Huang Xiaohui;He Juan(School of Transportation and Logistics, Southwest Jiaotong University, Chengdu 611756, China)

机构地区：[1]西南交通大学交通运输与物流学院,成都611756

出　　处：《东南大学学报（自然科学版）》2021年第3期542-550,共9页Journal of Southeast University：Natural Science Edition

基　　金：国家自然科学基金资助项目(71873111);教育部人文社会科学基金资助项目(18YJAZH024).

摘　　要：针对企业面临资金约束和碳减排的双重压力,从供应商的横向非均衡竞争出发,考虑价格和碳减排的双敏感需求特征,建立零售商主导的Stackelberg博弈模型,给出不同竞争状态下均衡决策.探究企业异质性特征传递带来的连锁反应,刻画生产成本、碳减排效率和资金水平对供应链成员决策的作用机理,并验证零售商的定价策略及合作供应商选择策略.研究发现,供应商较低的生产成本可激励其加大减排力度,实现利润增长,碳减排效率优化则通过高减排投入助供应商拓展市场以获得竞争优势,而资金环境改善对供应商的影响取决于其原资金约束程度.从零售商视角,应选择与水平相近的2个竞争供应商同时合作,并制定差异化定价策略.Companies are often faced with the dual pressure of capital constraints and carbon reduction.Starting from the horizontal unbalanced competition of suppliers,and considering the double sensitive demand characteristics of price and carbon emission reduction,a Stackelberg game model dominated by the retailer was established.The chain reaction brought by the transmission of enterprise heterogeneity characteristics was given by equilibrium decisions under different competitive conditions.The effect mechanisms of production cost,carbon emission reduction efficiency and capital level on the decision of supply chain members were described,and the retailer's pricing strategy and cooperative supplier selection strategy were verified.The results show that the lower production cost can encourage the supplier to increase emission reduction effort and achieve profit growth.The optimization of carbon reduction efficiency can help the supplier expand the market through high carbon reduction investment to obtain a competitive advantage,while the impact of the capital environment depends on the degree of original funding constraints.From the perspective of the retailer,he/she should cooperate with two competing suppliers with similar levels,and formulate a differentiated pricing strategy.

关 键 词：碳减排 资金约束 双敏感需求 非均衡竞争 

分 类 号：F274[经济管理—企业管理]