中文字体在公益海报中的设计与应用  

DESIGN AND APPLICATION OF CHINESE FONTS IN PUBLIC WELFARE POSTERS

作　　者：王奇[1] 

机构地区：[1]天津财经大学艺术学院

出　　处：《包装与设计》2021年第3期144-145,共2页Package & Design

摘　　要：海报是大众传播的有效形式之一,以多样化的元素组合构成了变化无穷的视觉盛宴。好的海报设计能够体现一个城市,一个民族的独特文化魅力和风貌。公益海报与其他公共类海报、商业海报有所不同,更加关注海报主旨内涵和审美情趣的深层次挖掘和表达,注重宣传内容的社会影响性,而且是非盈利性的。比如人们日常生活经常出现的商贸中心、公共交通工具或者社区宣传栏等,均可看到公益广告的身影,公益广告已经成为了人们生活的一部分。Posters are one of the effective forms of mass communication.Compared with other public posters and commercial posters,public welfare posters pay more attention to the in-depth exploration and expression of the poster's theme and aesthetic appeal,as well as the social impact of the publicity content.China has a long history and culture,and there are many Chinese fonts.How to integrate Chinese fonts with public welfare posters is a problem that needs to be considered in the current poster design.By analyzing the value of Chinese font design in public welfare posters,this paper proposes effective methods for the design and application of Chinese fonts in public welfare posters.

关 键 词：公共交通工具 公益广告 公益海报 大众传播 中文字体 视觉盛宴 海报设计 变化无穷 

分 类 号：G63[文化科学—教育学]