江苏省历史文化街区文创产业SWOT分析及发展策略  

Research on Cultural and Creative Product Design Strategy of Historical and Cultural Blocks in Jiangsu Province Based on SWOT Model

作　　者：吴菱蓉[1] WU Lingrong(State-owned Assets Management Department,Nanjing Forestry University,Nanjing 210037,China)

机构地区：[1]南京林业大学国有资产管理处,南京210037

出　　处：《家具》2021年第3期72-75,共4页Furniture

基　　金：江苏省社会科学基金项目“生态系统视域下的江苏历史文化街区再生与衍生文创产品开发研究”(17YSD005)。

摘　　要：为了缓解江苏省历史文化街区存在发展良莠不齐、同质化严重、区域竞争力不强等情况,对能够带动历史文化街区良性发展的文创产业展开研究。调研了解目前江苏省历史文化街区及其文创产业发展现状,对其文创产业的优势、劣势、发展面临的机遇与挑战进行SWOT分析,阐明文创产业存在竞争压力大、产品特色不突出等问题,基于江苏省历史文化街区的自身优势,提出相应的解决策略,以期为提升江苏省历史文化街区的旅游竞争力和特色文创产品设计提供参考。Historical and cultural blocks are important cultural windows of cities and even regions. At present,the development of historical and cultural blocks in Jiangsu province still faces uneven development,serious homogenization and weak regional competitiveness. Cultural and creative products are one of the effective ways to promote the development of historical and cultural blocks. Therefore,improving the regionality and innovativeness of cultural and creative products will help the development of historical and cultural blocks in Jiangsu province. Under the background of the development of historical and cultural blocks in Jiangsu province,this paper analyzes and discusses the advantages,disadvantages,opportunities and challenges of cultural and creative products of historical and cultural blocks in Jiangsu province based on SWOT model. The corresponding design strategies are put forward with an aim to provide reference for improving the tourism competitiveness of historical and cultural blocks in Jiangsu province and the design of characteristic cultural and creative products.

关 键 词：历史文化街区 文创产业 SWOT分析 发展策略 

分 类 号：TS664[轻工技术与工程]